PIA Conference - Integrated Marketing in the Modern Age

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We constantly hear that print is dead. Not so.

In this pdf, I take you through some of the latest web, mobile and video innovations. I explain how these innovations are changing the face of the digital world and creating new opportunities that not only incorporate, but expand the role of print.

I also give real-life examples of how my agency, Bailey Gardiner and other agencies have created successful integrated marketing campaigns that benefit from an equal mix of online and print.

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PIA Conference - Integrated Marketing in the Modern Age

  1. 1. Integrated Marketing in the Digital Age Speaker: Kelly Day February 24, 2011 bailey gardiner | advertising | public relations | media | interactive | social media Copyright by Bailey Gardiner Inc. (2011) 444 West Beech Street, Suite 400, San Diego, CA 92101 t 619.295.8232 | f 619.295.8234 | bgi@baileygardiner.com™ The information contained in the proposal cannot be used or copied, in whole or in part, without the express written consent of Bailey Gardiner Inc.Thursday, February 24, 2011
  2. 2. QR Codes ‣ Quick Response bar codes created in Japan as a way to keep track of inventory Can access images, websites ‣ and text when scannedThursday, February 24, 2011
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  4. 4. Integrated QR campaignsThursday, February 24, 2011
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  7. 7. QR ProductsThursday, February 24, 2011
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  10. 10. How can I use QR codes?Thursday, February 24, 2011
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  13. 13. How to make your own QR code: ‣qrcode.kaywa.com ‣icandy.ricohinnovations.com ‣stickybits.comThursday, February 24, 2011
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  15. 15. Augmented Reality ‣ Combines real and virtual, is interactive in real time and is registered in 3D. Uses markers which can be ‣ anything from a QR code to a piece of motzah.Thursday, February 24, 2011
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  17. 17. Integrated AR campaignsThursday, February 24, 2011
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  19. 19. http://www.intelmusica.com.brThursday, February 24, 2011
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  21. 21. How can I use Augmented Reality?Thursday, February 24, 2011
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  25. 25. AR Print ProductsThursday, February 24, 2011
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  29. 29. Microsites ‣ Cluster of pages that function as a supplement to a primary website. ‣Typically house specialized content such as marketing information about a specific technology or product.Thursday, February 24, 2011
  30. 30. Integrated microsite campaignsThursday, February 24, 2011
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  40. 40. iPad AppsThursday, February 24, 2011
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  43. 43. The Results? ‣ Newstand sales gained 28% overall in a market where most sales are down ‣ Sold 27,000 single-copy iPad editionsThursday, February 24, 2011
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  48. 48. Thank you!Thursday, February 24, 2011

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