by
How to use Twitter in your
Business
Starting Out!
Before you set up your Account!
Think about this…
WHY DO YOU WANT TO
BE ON TWITTER?
WHAT DO YOU HOPE TO
ACHIEVE?
What is Twitter used for?
 Twitter is used by millions of businesses and
people to monitor conversations, interact with
c...
Set up your Account!
 If you haven’t already go to www.twitter.com
and create your account
 If your using a business nam...
How to attract followers (Tribe)
 When you first create your account its easy
just to jump in and start holding conversat...
Decide which ‘friends’ to follow!
 Once you have joined in on a couple of conversations
you can then decide who to follow...
Updates and when to put them out
there?
 There are two schools of thought –
 1. add as many updates as you can and who c...
What type of updates do you send
out?
 This can depend on your business but remember
that people DO NOT like to be sold t...
What type of updates do you send
out?
 As you can see from this simple example you
have helped someone with a problem and...
Should you send updates to other
SMP’s?
 I think this is something you SHOULDN’T DO
and the reason…
 It likely that you ...
Keep it HUMAN!
 Remember that you are speaking to ‘people’
and therefore you should always try to:
 Speak like a human, ...
Making it easy!
 Sometimes it can be hard work sending out updates
on a regular basis, although I would recommend you
do ...
Making it easy!
 As with everything in life its quality not
quantity
 Don’t SPAM your tribe as it will come back to
bite...
Making it easy!
 Replies and Re Tweets are the order of the
day and remember not to over promote what it
is your selling
...
Before we finish I will ask again…
WHY DO YOU WANT TO
BE ON TWITTER?
WHAT DO YOU HOPE TO
ACHIEVE?
keithmcmean.com
That’s All
Folks!
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Twitter for Beginners

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This was a presentation I gave in 2012 to a group of businesses just starting out or new to Twitter.
It might just help.

Published in: Education, Technology, Business
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Twitter for Beginners

  1. 1. by How to use Twitter in your Business Starting Out!
  2. 2. Before you set up your Account! Think about this… WHY DO YOU WANT TO BE ON TWITTER? WHAT DO YOU HOPE TO ACHIEVE?
  3. 3. What is Twitter used for?  Twitter is used by millions of businesses and people to monitor conversations, interact with customers, promote offers and help with customer service questions for clients and potential clients on all aspects of their brand  Your Twitter Username – this is vitally important and makes up part if not all of your username  It will look like www.twitter.com/yourusername  You can change this via the settings menu
  4. 4. Set up your Account!  If you haven’t already go to www.twitter.com and create your account  If your using a business name create your account accordingly. https://twitter.com/thesomaacademy  Use a picture of you or at the very least a logo – never use an avatar as this does not let visitors see who you are.  Think about branding when you use an image and what you are projecting.  You an use a background image to promote your brand  Perception is everything.
  5. 5. How to attract followers (Tribe)  When you first create your account its easy just to jump in and start holding conversations all over the place…but…  Think about who you want to connect with and why?  How do you reach your target audience?  Do you know who or where your target audience are?  Listen – I would recommend if its your first time, a newbie, then listen in on a few conversations first, there’s no rush  Remember that your brand is at stake here.
  6. 6. Decide which ‘friends’ to follow!  Once you have joined in on a couple of conversations you can then decide who to follow  They normally fall into the following categories:  Sheep – follow everyone just to grow numbers  Friends and family – enough said, but do they buy your services or products?  Clients / potential clients – these are the ones who buy or will buy your products on a daily or weekly basis.  Brand Advocators – Probably your best ‘friend’ on any SMP  Remember this is not for ‘socialising’ it’s a business or marketing tool
  7. 7. Updates and when to put them out there?  There are two schools of thought –  1. add as many updates as you can and who cares if they annoy people.  2. be cautious and remember to be a good citizen when tweeting  This has to be something you are going to be comfortable with and be happy doing.  Should it all be business?  I would recommend the 80/20 rule  80% business and 20% personal updates  Amongst your 80% have every fourth or fifth update a ‘sales’ one  You have to show that you’re a business with a person or persons behind it and not just a soulless corporation  Remember the aim of the game is to engage and then making money will follow!
  8. 8. What type of updates do you send out?  This can depend on your business but remember that people DO NOT like to be sold to…do you?  The main point of this is you are trying to help someone who has a problem that you can solve.  If someone wants to book a hotel in the Lakes for two nights and you can help them, that’s what you do.  Look out for people who need ‘help’  Example – Twitter user “we love the lakes and are looking for a weekend break in May…can anyone help?”  Hotel- “Yes we are the Bill Bloggs hotel in Keswick and we have a range of dates available in May you can check our available dates here” Link to website booking form…
  9. 9. What type of updates do you send out?  As you can see from this simple example you have helped someone with a problem and you have filled a room…it’s a win win situation for both parties  So remember you have to be as helpful and as flexible as possible if you want to score on Twitter.  Something that a lot of businesses forget to do when using Twitter, or any other Social Media platform, is to add a link back to their website or blog  In a newspaper analogy think of Twitter as the front page ‘headlines’ and your website or blog as the rest of the newspaper.
  10. 10. Should you send updates to other SMP’s?  I think this is something you SHOULDN’T DO and the reason…  It likely that you will have different messages for different audiences, they are different and should be ‘talked to’ differently  The other point to consider is that you will post to Twitter far more than you do to Google Plus, LinkedIn or Facebook
  11. 11. Keep it HUMAN!  Remember that you are speaking to ‘people’ and therefore you should always try to:  Speak like a human, don’t us techie speak  Be sympathetic to their plight, especially if they have a problem  If the conversation needs to be taken ‘offline’ do so  Never argue online unless you can win and look good in the process
  12. 12. Making it easy!  Sometimes it can be hard work sending out updates on a regular basis, although I would recommend you do this in most cases as you can respond in a more ‘human’ and ‘meaningful’ manner  There are times when you just don’t get the time and in these cases we can use a ‘helper’ such as…  Tweetdeck – www.tweetdeck.com  Hootsuite – www.houtsuite.com  Both these programs are free and can not only send out tweets to twitter but also to other social media platforms.  You can schedule your updates to go out when you are not near a computer of if you know you will be in a meeting or workshop!
  13. 13. Making it easy!  As with everything in life its quality not quantity  Don’t SPAM your tribe as it will come back to bite you  Send out quality Tweets and retweet others  Don’t tweet anymore than once an hour  Use #hashtags, tweets with #hashtags receive twice as much engagement than those without!  Short #hashtags work best
  14. 14. Making it easy!  Replies and Re Tweets are the order of the day and remember not to over promote what it is your selling  Retweeting others posts and updates will create a better and more lasting relationship further down the line. So don’t be mean with your retweets and reshares  Remember to share pictures and video when you can, this creates more interest and is something out of the norm  Vine is really good for Twitter users as it allows only six seconds of video
  15. 15. Before we finish I will ask again… WHY DO YOU WANT TO BE ON TWITTER? WHAT DO YOU HOPE TO ACHIEVE?
  16. 16. keithmcmean.com That’s All Folks!

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