Adforce studios newsletter


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  • Adforce studios newsletter

    1. 1. • Ireland’s leading mobile ad sales team. • Ireland’s most experienced operations team • Ireland’s most experienced development team • Billing & finance services • Mobile, tablet & online display creative. • Campaign management & optimisation. • Rich media mobile & tablet creative. • Cross platform HTML5 development. • Native advertising. • 6 man development team
    2. 2. Adforce Studios • Adforce Studios exists to help agencies and advertisers enable their campaigns for mobile. • The Adforce Studios team works with agencies & brands across Mobile and Tablet Rich Media and mobile optimised websites. • The Adforce studios team have been instrumental in the growth of the mobile market in Ireland and is heavily involved in new platforms and first to market innovations. • Adforce Studios has partnership agreements and strong working relationships with some of the most forward thinking ad technology companies in the world.
    3. 3. Technology Partners Celtra Partnership Adforce has been recognised as a European service partner for Celtra, the world’s largest mobile & tablet rich media platform. ------------------------------------------------------------------------------------------------------- Mobile, Web and High Impact Ads • Rich Media • Dynamic Ads • Responsive Ads • Other High Impact formats ------------------------------------------------------------------------------------------------------- Mobile Web & e-Commerce Partners • Mobile optimised websites • Responsive sites • Payment providers - 2014
    4. 4. Adforce Studios Creative Products Verticals we have built across • Rich Media Banners (expandable, interstitial) • Auto • B2B • Rich Media for Facebook & Twitter • Beverage • Real time dynamic ads • CPG • Shazam for TV • Entertainment • Mobile landing pages • Finance • Responsive websites • Pharmaceuticals • HTML5 Sites & Apps • Retail • Native Mobile Apps • Technology • Travel
    6. 6. Adforce Studios Adforce Studios can quickly & cost effectively design and build a mobile friendly website for your client campaigns that is optimised for all devices.
    7. 7. Why Is Mobile Important For Your Clients? Smartphone ownership in Ireland Exceeded 50% in 2013! Source: RedC ‘A Mobile Future’, Nov13
    8. 8. Why Is Mobile Important For Your Clients? And their phones are a constant companion… 80% of all mobile users don’t leave home without their phone
    9. 9. The Importance of Mobile Optimised Websites Source: RedC ‘A Mobile Future’, Nov13
    10. 10. The Importance of Mobile Optimised Websites First impressions are everything, what a customer sees when they visit your site matters… 73% Of visitors prefer a mobilefriendly website that’s designed for the small screen and simple to use. Source: Google, July13 61% Will abandon a site right away that isn’t optimised for mobile because pinching and zooming through a site is a pain.
    11. 11. Business Driving Features The key to creating a great mobile website is the careful implementation of thumbfriendly features. These are what provide your customers with the small screen experience they require. Here are just a few of the features Adforce can build into your mobile sites: Click-to-Call Enables your customers to contact you with just the push of a button. Reviews Inspire confidence in your business and assure your customers you’re the right choice. Mobile Maps Ensures that your customers will always be able to find their way to your door. Coupon Features Puts your most enticing deal right in the palm of your customers hand.
    12. 12. The Difference One Feature Makes CLICK-TO-CALL Your customers really want to talk 61% Of consumers say the ability to easily call a business is critical to the decision to make a purchase. Source: Google, Sept13 47% Of people say they get frustrated when unable to call a business directly from a phone and will go elsewhere.
    13. 13. The Importance of Mobile Optimised Websites The Bottom Line: If they are happy with your site, mobile customers mean business! 73% of mobile searches trigger an additional action like making a phone call or visiting a business. Source: Nielsen, xAd, 2013
    14. 14. RICH MEDIA ADS
    15. 15. Rich Media for Mobile & Tablet Adforce Studios can design & develop cutting edge rich media ad formats to engage users on any device! These rich media ad formats allow users to engage with the brand message and products, and incorporate direct response features to drive leads and sales from mobile, tablet and web. Sample Rich Media Features: • Expandable banner • Interactive product gallery • Video • 360 product view • Games & social interaction • Store locator
    16. 16. Rich Media for Mobile & Tablet Ad Features Powerful ad features build meaningful consumer engagement! Direct Response Drive interaction and customer acquisition by adding direct response features to your ads. Social Media Encourage sharing and build brand awareness with social media integration. Branding & Presentation Image galleries, slideshows & 360 Product Views build a rich, interactive experience.
    17. 17. Rich Media for Mobile & Tablet Video Integrate video features to deliver a powerful message. Animation Rich animations ensure an engaging user experience. Location Services Drive users further down the purchase funnel and increase store footfall with location & mapping. Gaming Grab attention and keep users engaged with interactive gaming features.
    18. 18. GloHealth Format: Expandable banner Features: Price Comparison Calculator, Direct Response (Click to Call, Buy Now)
    19. 19. Creative Example: Expedia Format: Expandable banner Features: Video, Gallery, Direct Response (Visit Sale)
    20. 20. VHI Blue September Format: Expandable banner Features: Video, Gaming, Social Media, Direct Response Ad Preview:
    21. 21. Bord Gais Ireland Format: Expandable banner Features: Branding & Presentation, Gallery, Direct Response (Click To Call, Visit Website) Ad Preview:
    22. 22. Creative Example: Retail Format: Expandable banner Features: Gallery, Direct Response (Learn more, Buy Now)
    23. 23. GloHealth Ireland Format: Expandable banner Features: Gallery, Direct Response (Learn more, Get a Quote, Click to Call) Ad Preview:
    24. 24. Creative Example: Retail Format: Expandable banner Features: Gaming, Video, Branding & Presentation, Location & Mapping, Direct Response (Buy Now)
    25. 25. Mercedes Benz Format: Expandable banner Features: Video, Direct Response (Competition)
    26. 26. Nissan Format: Expandable banner Features: Branding & Presentation (360 view), Direct Response (Test Drive, Find a Dealer)
    27. 27. Mobile Site Examples: Retail
    28. 28. Mobile Site Example: Pharma/ Health & Beauty Functions • Click to Call • Click to Map • Social Media Integration • Find out more about the Clinic and different Surgical Procedures
    29. 29. Mobile App & Site Example: Merck
    30. 30. Increased Engagement with Rich Media
    31. 31. Second Screen
    32. 32. Adforce Integrates Shazam for TV in Ireland O2 Ireland
    33. 33. Campaign Examples: Volvo, Lynx, Vodafone
    34. 34. Campaign Examples: Electric Ireland, Vodafone, Budweiser
    35. 35. Contact Us Today To Get Started Adforce 23-35 Grantham Street Dublin 8, Ireland Phone: +353 1 485 2000 Email: Web: