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WordPress SEO for haters

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SEO is a dirty word, tarnished by years of bad practice and self-defined 'gurus'. But should it be ignored by developers?
Keith argues the case for taking SEO seriously when building WordPress websites. He also gives his top 'hater-friendly' tips for SEO on WordPress. It's easier (and harder) than people might think.

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WordPress SEO for haters

  1. 1. WordPress SEO for haters
  2. 2. SEO "the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines" – Rand Fishkin, founder and former CEO of Moz {Search engine optimisation}
  3. 3. SEM "the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising." – Wikipedia {Search engine marketing}
  4. 4. How does SEO make you feel?
  5. 5. Angry
  6. 6. Confused
  7. 7. Bored
  8. 8. Snake oil salesmen
  9. 9. SEO “Gurus”
  10. 10. WordPress Development We are WordPress development specialists. If you’re looking for custom WordPress development, you’re at the right place. Experts in WordPress development By working with our WordPress development experts, you’ll receive the best website for your business. Talk to our WordPress development team today to see if we can meet your WordPress development needs. WordPress development Hackney, WordPress development London, WordPress development South-East, WordPress development UK
  11. 11. Why is SEO important?
  12. 12. The web is powered by search
  13. 13. A business case for SEO
  14. 14. A business case for SEO
  15. 15. WordPress SEO • URLs • Titles • Headings • Images • Sitemaps • Breadcrumbs • Site speed The basics
  16. 16. URLs yoursite.com/keyword-goes-here yoursite.com/?p=123
  17. 17. URLs
  18. 18. URLs
  19. 19. Titles
  20. 20. Titles
  21. 21. Titles
  22. 22. Titles • wp_title() • use in theme • filter for better results • used by SEO plugins
  23. 23. Titles • Unique • Descriptive • Brief (under 70 chars)
  24. 24. Headings <h1>Page title</h1> • used to prioritise and structure content • 1 x <h1> per page • avoid excessive use • use keywords sparingly
  25. 25. Image alt <img src=“img/image.png” alt=“Description of image”> • Descriptive • Brief • Don’t stuff with keywords!
  26. 26. Image alt alt=“cheap affordable best bikes london” alt=“Team Sky’s 2014 Pinarello Dogma 65.1”
  27. 27. XML sitemaps Information for search engines about your site’s structure, content, and update frequency. • Plugins to the rescue! • Submit to search engines
  28. 28. Breadcrumbs Home > Recipes > Desserts > Gingerbread • Good for users and bots • Helps determine structure • Plugins can help • Usually requires some custom code
  29. 29. Site speed Google loves fast websites • Clean, efficient code • Images • Caching • Hosting
  30. 30. Content is King
  31. 31. In summary • SEO is important 
 • it isn’t about tricking search engines, it’s about helping them
 • it doesn’t have to have a negative effect on your website
  32. 32. In summary better websites good SEO
  33. 33. Thank you Head to http://keithdevon.com/seo-for-wordpress/ for more @keithdevon

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