Follow That Bird!A Rhetorical Analysis of Sesame Street
Why was Sesame Street      Created? Created by Children’s Television Workshop (CTW) in 1969 Preschool Audience Low-Income ...
Kairos Then:Education & Television in the 1960’sCognitive RevolutionActive Participantsvs. Slaves to StimuliPresident John...
Kairos Today:     Globalization & MulticulturalismNo Eurocentric MajorityClips set in other culturesBilingual Puppets20 Co...
Audience:   Youth According to AristotlePassionate           Injure Through                     InsolenceQuick to Anger   ...
Logos:         Cognitive & MontessoriCognitive Developmentvs. Social or Emotional  Focus on Mental SkillsMontessori Method...
Ethos:              Invented vs. SituatedInvented:                              Situated:Characters                       ...
Commonplaces        Teaches Children how to        Deal with Change        Depicts Everyday        Activities        Diffe...
Pathos    The Emotional Nature of the Audience Excites:                           Through:Passions                        ...
Visual Rhetoric      Big BirdTallest Character onthe showYellow Body, OrangeLegs, Red MouthSlow, GentleMovements
Visual Rhetoric  Cookie MonsterWidest CharacterGoogly EyesDeep, Growly VoiceSimplistic Diction
Visual Rhetoric        Elmo3 1/2 Years OldSmallest Character onShowHyperactive Movements
Visual RhetoricOscar the GrouchLives in a GarbageCanDirty Green FurRough SingingVoice
Works CitedShalom M. Fisch, Lewis Bernstein, "Formative Research Revealed: Methodological and Process Issues in Formative ...
A Rhetorical Analysis of Sesame Street
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A Rhetorical Analysis of Sesame Street

  1. 1. Follow That Bird!A Rhetorical Analysis of Sesame Street
  2. 2. Why was Sesame Street Created? Created by Children’s Television Workshop (CTW) in 1969 Preschool Audience Low-Income Families Focus on Curriculum Based Skills Taught Social Skills and Displayed Interactions!Cultural Education!Multiculturalism
  3. 3. Kairos Then:Education & Television in the 1960’sCognitive RevolutionActive Participantsvs. Slaves to StimuliPresident Johnson’s“War on Poverty”Project Head StartGovernment funding
  4. 4. Kairos Today: Globalization & MulticulturalismNo Eurocentric MajorityClips set in other culturesBilingual Puppets20 Countries Produce the showlocally Live casts, Reflection of CultureNeeds Sensitive Muppets Takalani Sesame Empowerment of Female Muppets Cultural Understanding Disabilities 1 2 3
  5. 5. Audience: Youth According to AristotlePassionate Injure Through InsolenceQuick to Anger Fond of FriendsHighly ResentfulBelieve in HumanGoodnessTrusting/EasilyDeceivedImpulsive/NoCalculation
  6. 6. Logos: Cognitive & MontessoriCognitive Developmentvs. Social or Emotional Focus on Mental SkillsMontessori Method Sensory and Motor Development “Hands-On” Experience Video
  7. 7. Ethos: Invented vs. SituatedInvented: Situated:Characters 40 YearsInnovative (1969-2008)Television Broadcasted onEducational PBS (PublicIntentions Television) Time Slot
  8. 8. Commonplaces Teaches Children how to Deal with Change Depicts Everyday Activities Different Cultural Styles of MusicVideo
  9. 9. Pathos The Emotional Nature of the Audience Excites: Through:Passions MusicFeelings AudienceSympathies Involvement Honorific & Pejorative Language
  10. 10. Visual Rhetoric Big BirdTallest Character onthe showYellow Body, OrangeLegs, Red MouthSlow, GentleMovements
  11. 11. Visual Rhetoric Cookie MonsterWidest CharacterGoogly EyesDeep, Growly VoiceSimplistic Diction
  12. 12. Visual Rhetoric Elmo3 1/2 Years OldSmallest Character onShowHyperactive Movements
  13. 13. Visual RhetoricOscar the GrouchLives in a GarbageCanDirty Green FurRough SingingVoice
  14. 14. Works CitedShalom M. Fisch, Lewis Bernstein, "Formative Research Revealed: Methodological and Process Issues in Formative Research". In Shalom M.Fisch, Rosemarie T. Truglio (eds.), "G" is for "Growing": Thirty Years of Research on Children and Sesame Street. Mahwah, N.J.: LawrenceErlbaum Associates, 2000. ISBN 0805833943. Pp 39–40.Fisch, Shalom M., Rosemarie T. Truglio, and Charlotte F. Cole. "The Impact of Sesame Street on Preschool Children: A Review and Synthesis of 30Years Research." Media Psychology 1999: 165-90.Hendershot, Heather, “Sesame Street: Cognition and Communications Imperialism.” Kid’s Media Culture. Ed. Marsha Kinder. Duke University Press,1999. 139-176.Hey, Damian Ward. “Sesame Workshop’s Fight Against AIDs in South Africa.” Television Quarterly. 33:4 (Spr 2003): 54-61. 16 Oct. 2008 <http://www.emmyonline.org/national/default.asp>Kraidy, Ute Sartorius, “Sunny Days on Sesame Street? Multiculturalism and Postmodernism.” Journal of Communication Inquiry. 26:1 (Jan 2002):9-25. SAGE. Elmhurst College Lib., Elmhurst. 16 Oct. 2008 <http://jci.sagepub.com/>Shyles, Leonard. The Art of Video Production. Los Angeles: Sage Publications. 2007.

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