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.         .
www KeithBurtis com
A Digital Journey and my top 10
               Lessons for Business




    .         .
www KeithBurtis com
Keith Burtis
        A Digital Journey

        1. Personal Journey

  2. 10 Takeaways/Lessons

    3. How can YOU Apply
 ...
WHY??




                              -K. Burtis


    .         .
www KeithBurtis com
WHY??


   I am able to employ
    ethical marketing,
  communications and
 business practices that
 give back to the grea...
Photo Credit: Loren Javier



        No More Mr. Scrooge!
    .         .
www KeithBurtis com
T r us
                                           t



              Photo Credit: Loren Javier



        No More Mr. Scr...
T r us
                                           t

        ela tio nsh ips
 R
              Photo Credit: Loren Javier

...
Lesson #1

        Never Approach a network
        or individual in a network
         with a greedy one sided
          ...
Circa 1984



Grew Up
 Digital
DOS Programs with
       Dad
          BBS
Chat Modules and
   Listserves




    .        ...
Lesson #2

         The onset of the digital
        revolution would forever
           change the way we
          commu...
Early on Pioneers




        Business Shift - Enabling Mass Communication and
                           Collaboration
  ...
Analog Art
    Career
           - Art Shows

        - Printed Flyers

        - Word of Mouth



 (Add Time + Materials ...
Circa 2003



     Analog &
   Digital Collide




    .         .
www KeithBurtis com
Circa 2003



     Analog &
   Digital Collide
   Audio Books & Podcasts




    .         .
www KeithBurtis com
Circa 2003



     Analog &
   Digital Collide
   Audio Books & Podcasts

        Posting work to Flickr




    .        ...
Circa 2003



     Analog &
   Digital Collide
   Audio Books & Podcasts

        Posting work to Flickr

Attending In-Per...
Participate in Online
           Communities
                       Flickr
                      Twitter
                 ...
Lesson #3

 Utilize toolsets that help you
   best communicate your
            message.




                  Consistent ...
What types of tools can YOU
  or YOUR organization use to
    best communicate your
           message?

              Tex...
Free Market
          Research!


    .         .
www KeithBurtis com
Market Research Cost =$30 Year for Pro Account!!
                        Photographers
                            Artists...
Sharing is Power
     Exposure from One
            Piece
         - NY Times
      -Washington Post
    -Google Image Sea...
Lesson #4


  Sharing in online community
 spaces can often bring valuable
 market research and Exposure.




    .       ...
How can YOU or
          YOUR Company
        Leverage free market
           research tools?
                            ...
Find your Unique Voice
        Blogging gives you a
            Home Base


        Participating in other
         releva...
Lesson #5

      Opportunity is born of
   creating consistent value for
   others while remaining true
            to you...
How can YOU or YOUR
        Company Leverage your
          unique knowledge to
        benefit the greater good?

       ...
Direct to Consumer
                    on Steroids



        Obama Reaching on all Channels                              ...
Lesson #6

         When customers can
        interact with the people
          creating a product or
          offering...
How can YOU reach
            out to YOUR
           Customers and
        potential clients in a
          more human and...
The Social Media Funnel
                                Scale and Build Community One
                                    ...
Ford, Scott Monty and Alan Mulally scale
       one relationship at a time.




                      Snippet taken from t...
Ford + Scott Monty                  Marc Girolimetti
                                       @MSGiro

         Win         ...
Lesson #7

    Scale and Build Community
    One Relationship at a time




    .         .
www KeithBurtis com
Community Outreach Manager
        Blogger & Media Outreach
        Internal/External Communications
        Customer/Deve...
Tactics meet
                Objectives
    Best Buy Remix Objectives (Static) - To allow
   developers to build on an ope...
Lesson #1

        Never Approach a network
        or individual in a network
         with a greedy one sided
          ...
Lesson #8

    Tactics and Objectives must
         play nice together




    .         .
www KeithBurtis com
.         .
www KeithBurtis com
The ROI of Social Spaces
                      Soft Metrics




                                     Day to Day   Structur...
Organic vs. Structured Outreach




                                Baseline    Structured

                  Growth rate ...
Who Cares????


    .         .
www KeithBurtis com
500% Increase
 Developer Sign Ups/Awareness                  X
 Active Developer Increase                     X
 Web Appli...
Who Cares????


    .         .
www KeithBurtis com
What is the Value of an
            Active Developer?


 Active Developers = Great Functioning Applications = Traffic & Sa...
Lesson #9

        Soft Social Metrics Must
         Correlate Back to hard
              Business ROI



    .         .
...
Lesson # 10
             For Social media to grow;
        professionals must be able to speak
         fluent in social s...
Keith’s Top 10 List

1. Never Approach a network
              or
   individual in a network
   with a greedy one sided
  ...
Keith’s Top 10 List

2. The onset of the digital
 revolution will forever
    change the way we
   communicate and do
    ...
Keith’s Top 10 List


3. Utilize toolsets that help
   you best communicate
       your message.




    .         .
www K...
Keith’s Top 10 List

   4. Sharing in online
  community spaces can
   often bring valuable
   market research and
       ...
Keith’s Top 10 List


  5. Opportunity is born of
  creating consistent value
 for others while remaining
       true to y...
Keith’s Top 10 List

 6. When customers can
 interact with the people
   creating a product or
   offering a service the
p...
Keith’s Top 10 List



      7. Scale and Build
       Community One
    Relationship at a time




    .         .
www Ke...
Keith’s Top 10 List



  8. Tactics and Objectives
  must play nice together




    .         .
www KeithBurtis com
Keith’s Top 10 List



   9. Soft Social Metrics
   Must Correlate Back to
    hard Business ROI




    .         .
www K...
Keith’s Top 10 List

  10. For Social media to
 grow; professionals must
 be able to speak fluent in
 social spaces and be...
Keith’s Top 10 List



   PASSION!!!
        Be passionate or go home




    .         .
www KeithBurtis com
Thank you




Keith Burtis
    Keithburtis.com
      @keithburtis
 keith@keithburtis.com
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A Digital Journey

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Digital Journey from my career in the arts to my time as a social media professional with best Buy. Learn the theory as well as some of the nuts and bolts of new media. See my ten top take-aways from my career as i have moved through my digital Journey.

Published in: Business, Art & Photos

A Digital Journey

  1. . . www KeithBurtis com
  2. A Digital Journey and my top 10 Lessons for Business . . www KeithBurtis com
  3. Keith Burtis A Digital Journey 1. Personal Journey 2. 10 Takeaways/Lessons 3. How can YOU Apply these? Photo Credit: CC Chapman . . www KeithBurtis com
  4. WHY?? -K. Burtis . . www KeithBurtis com
  5. WHY?? I am able to employ ethical marketing, communications and business practices that give back to the greater good . -K. Burtis . . www KeithBurtis com
  6. Photo Credit: Loren Javier No More Mr. Scrooge! . . www KeithBurtis com
  7. T r us t Photo Credit: Loren Javier No More Mr. Scrooge! . . www KeithBurtis com
  8. T r us t ela tio nsh ips R Photo Credit: Loren Javier No More Mr. Scrooge! . . www KeithBurtis com
  9. Lesson #1 Never Approach a network or individual in a network with a greedy one sided agenda . . www KeithBurtis com
  10. Circa 1984 Grew Up Digital DOS Programs with Dad BBS Chat Modules and Listserves . . www KeithBurtis com
  11. Lesson #2 The onset of the digital revolution would forever change the way we communicate and do business . . www KeithBurtis com
  12. Early on Pioneers Business Shift - Enabling Mass Communication and Collaboration . . www KeithBurtis com
  13. Analog Art Career - Art Shows - Printed Flyers - Word of Mouth (Add Time + Materials + Travel + Show Fees + Lodging) ROI = $0 . . www KeithBurtis com
  14. Circa 2003 Analog & Digital Collide . . www KeithBurtis com
  15. Circa 2003 Analog & Digital Collide Audio Books & Podcasts . . www KeithBurtis com
  16. Circa 2003 Analog & Digital Collide Audio Books & Podcasts Posting work to Flickr . . www KeithBurtis com
  17. Circa 2003 Analog & Digital Collide Audio Books & Podcasts Posting work to Flickr Attending In-Person Events Podcamp . . www KeithBurtis com
  18. Participate in Online Communities Flickr Twitter Facebook Blog . . www KeithBurtis com
  19. Lesson #3 Utilize toolsets that help you best communicate your message. Consistent - Relevant - Human . . www KeithBurtis com
  20. What types of tools can YOU or YOUR organization use to best communicate your message? Text Photos Audio Podcasts Video . . www KeithBurtis com
  21. Free Market Research! . . www KeithBurtis com
  22. Market Research Cost =$30 Year for Pro Account!! Photographers Artists Graphic Designer Manufacturers Researchers . . www KeithBurtis com The List is Endless!
  23. Sharing is Power Exposure from One Piece - NY Times -Washington Post -Google Image Search -Numerous Blogs Benefits -Increased Traffic - Google Juice (Links) - Sales - Piece in Demand - Opened New market . . www KeithBurtis com
  24. Lesson #4 Sharing in online community spaces can often bring valuable market research and Exposure. . . www KeithBurtis com
  25. How can YOU or YOUR Company Leverage free market research tools? Twitter Trending Google Trends Topics Poll Daddy You Tube Insight K-Gen . . www KeithBurtis com bit.ly
  26. Find your Unique Voice Blogging gives you a Home Base Participating in other relevant sites builds awareness and reputation Provide Consistent high value Content Guest post at www.chrisbrogan.com . . www KeithBurtis com
  27. Lesson #5 Opportunity is born of creating consistent value for others while remaining true to yourself. . . www KeithBurtis com
  28. How can YOU or YOUR Company Leverage your unique knowledge to benefit the greater good? Rapport Research Trust Feedback Relationships . . www KeithBurtis com
  29. Direct to Consumer on Steroids Obama Reaching on all Channels Sharing my Creative Process . www KeithBurtis com . Gary Vaynerchuck Crushing it! Wine Library TV
  30. Lesson #6 When customers can interact with the people creating a product or offering a service the perceived value is almost always greater . . www KeithBurtis com
  31. How can YOU reach out to YOUR Customers and potential clients in a more human and transparent way? . . www KeithBurtis com
  32. The Social Media Funnel Scale and Build Community One Relationship at a time Personal Network Personal Network Skype, Phone, IM . . www KeithBurtis com
  33. Ford, Scott Monty and Alan Mulally scale one relationship at a time. Snippet taken from the Blog of Mark Girolometti . . www KeithBurtis com
  34. Ford + Scott Monty Marc Girolimetti @MSGiro Win Win Converts a Sale Brand Affinity Brand Trust Shares experience with his Network Potential lifetime Customer Potential Lifetime Increased Buying Evangalist Satisfaction Twitter & Email . . www KeithBurtis com
  35. Lesson #7 Scale and Build Community One Relationship at a time . . www KeithBurtis com
  36. Community Outreach Manager Blogger & Media Outreach Internal/External Communications Customer/Developer Advocate Translating Social outreach to Corporate Heads Content Creation Metrics & Measures . . www KeithBurtis com
  37. Tactics meet Objectives Best Buy Remix Objectives (Static) - To allow developers to build on an open system that would benefit both Best Buy and the Developer. Best Buy Remix Tactics (Creative and Flexible)- To grow and foster a community of developers as well as provide them with the tools needed to be creative . . www KeithBurtis com
  38. Lesson #1 Never Approach a network or individual in a network with a greedy one sided agenda. . . www KeithBurtis com
  39. Lesson #8 Tactics and Objectives must play nice together . . www KeithBurtis com
  40. . . www KeithBurtis com
  41. The ROI of Social Spaces Soft Metrics Day to Day Structured Outreach Keyword Mentions Measure of Outreach . . www KeithBurtis com
  42. Organic vs. Structured Outreach Baseline Structured Growth rate 5 daily 30 Daily (+25) . . www KeithBurtis com
  43. Who Cares???? . . www KeithBurtis com
  44. 500% Increase Developer Sign Ups/Awareness X Active Developer Increase X Web Applications Built X Structured Outreach took Best Buy Remix from less than 100 Developers to Nearly 1400 in 9 Months . . www KeithBurtis com
  45. Who Cares???? . . www KeithBurtis com
  46. What is the Value of an Active Developer? Active Developers = Great Functioning Applications = Traffic & Sales 100 = 1 = Trackable Results . . www KeithBurtis com
  47. Lesson #9 Soft Social Metrics Must Correlate Back to hard Business ROI . . www KeithBurtis com
  48. Lesson # 10 For Social media to grow; professionals must be able to speak fluent in social spaces and be able to translate that back in the boardroom! . . www KeithBurtis com
  49. Keith’s Top 10 List 1. Never Approach a network or individual in a network with a greedy one sided agenda . . www KeithBurtis com
  50. Keith’s Top 10 List 2. The onset of the digital revolution will forever change the way we communicate and do business. . . www KeithBurtis com
  51. Keith’s Top 10 List 3. Utilize toolsets that help you best communicate your message. . . www KeithBurtis com
  52. Keith’s Top 10 List 4. Sharing in online community spaces can often bring valuable market research and Exposure. . . www KeithBurtis com
  53. Keith’s Top 10 List 5. Opportunity is born of creating consistent value for others while remaining true to yourself. . . www KeithBurtis com
  54. Keith’s Top 10 List 6. When customers can interact with the people creating a product or offering a service the perceived value is almost always greater . . www KeithBurtis com
  55. Keith’s Top 10 List 7. Scale and Build Community One Relationship at a time . . www KeithBurtis com
  56. Keith’s Top 10 List 8. Tactics and Objectives must play nice together . . www KeithBurtis com
  57. Keith’s Top 10 List 9. Soft Social Metrics Must Correlate Back to hard Business ROI . . www KeithBurtis com
  58. Keith’s Top 10 List 10. For Social media to grow; professionals must be able to speak fluent in social spaces and be able to translate that back in the boardroom! . . www KeithBurtis com
  59. Keith’s Top 10 List PASSION!!! Be passionate or go home . . www KeithBurtis com
  60. Thank you Keith Burtis Keithburtis.com @keithburtis keith@keithburtis.com

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