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April 21, 2010 presentation for the Reno/Tahoe chapter of the National Association of Catering Executives (NACE). Overview: Make your marketing dollars count. With so many choices for marketing your business online - how do you know what choices to make with a limited budget? How do you get the most out of your communications? Where do you start? This presentation addresses where to spend your time and money online and how to be effective implementing your online strategy.