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Gestalt & Design

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GESTALT = whole > parts

Figure / Ground (positive space / negative space)
Similarity (rhythm, hierarchy)
Proximity (grouping)
Closure (mind the gap)
Continuity (implied direction)

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Gestalt & Design

1. 1. G E S T A L T = w h ole i s g r eater tha n sum of I ts p arts
2. 2. G E S T A L T = w h ole i s g r eater tha n sum of Its p arts
3. 3. G E S T A L T = w h ole i s g reater tha n sum of Its p arts
4. 4. G E ST A L T = w h ole i s g reater tha n sum of Its p arts
5. 5. GESTALT = whole is greater than sum of its parts
6. 6. Intro: GESTALT = whole > parts 1) Figure / Ground (positive space / negative space) 2) Similarity (rhythm, hierarchy) 3) Proximity (grouping) 4) Closure (mind the gap) 5) Continuity (implied direction)
7. 7. FIGURE / GROUND perceptual tendency to separate whole figures from their backgrounds >The focus at any moment is the figure. >Everything else is the ground. (positive / negative)
8. 8. M.C. Escher
9. 9. Henri de Toulouse-Lautrec
10. 10. Similarity shared visual characteristics such as shape, size, color, texture, or value will be seen as belonging together in the viewer’s mind
11. 11. Bridget Riley
12. 12. Proximity / Grouping objects or shapes that are close to one another appear to form groups - Tone / Value - Color - Shape - Size - etc.
13. 13. Thomas P. Anshutz, The Ironworkers’ Noontime
14. 14. Closure suggesting a visual connection or continuity between sets of elements which do not actually touch each other in a composition
15. 15. Tauba Auerbach
16. 16. Michelangelo, Creation of Adam, c. 1510. Sistine Chapel, Rome (detail)
17. 17. Continuity arrangement of various elements so that a characteristic continues a direction from one element to another creates an implied continuation
18. 18. Review: GESTALT = whole > parts 1) Figure / Ground (positive space / negative space) 2) Similarity (rhythm, hierarchy) 3) Proximity (grouping) 4) Closure (mind the gap) 5) Continuity (implied direction)