G E S T
A L T =
w h ole i
s g r
eater tha n
sum of I
ts p arts
G E S T A L
T =
w h ole i s g r
eater tha n sum of Its p
arts
G E S T A L
T =
w h ole i s g reater tha n
sum of Its p arts
G E ST A L T =
w h ole i s g reater tha n sum
of Its p arts
GESTALT =
whole is greater than sum of its parts
Intro:
GESTALT = whole > parts
1) Figure / Ground (positive space / negative space)
2) Similarity (rhythm, hierarchy)
3) P...
FIGURE / GROUND
perceptual tendency to
separate whole figures
from their backgrounds
>The focus at any moment
is the figur...
M.C. Escher
Henri de Toulouse-Lautrec
Similarity
shared visual characteristics
such as shape, size, color,
texture, or value will be
seen as belonging
together ...
Bridget Riley
Proximity / Grouping
objects or shapes
that are close to
one another appear
to form groups
- Tone / Value
- Color
- Shape
...
Thomas P. Anshutz, The Ironworkers’ Noontime
Closure
suggesting a visual
connection or
continuity between
sets of elements
which do not actually
touch each other in
a ...
Tauba Auerbach
Michelangelo, Creation of Adam, c. 1510. Sistine Chapel, Rome (detail)
Continuity
arrangement of various
elements so that a
characteristic continues
a direction from one
element to another
crea...
Review:
GESTALT = whole > parts
1) Figure / Ground (positive space / negative space)
2) Similarity (rhythm, hierarchy)
3) ...
Gestalt & Design
Gestalt & Design
Gestalt & Design
Gestalt & Design
Gestalt & Design
Upcoming SlideShare
Loading in …5
×

Gestalt & Design

641 views

Published on

GESTALT = whole > parts

Figure / Ground (positive space / negative space)
Similarity (rhythm, hierarchy)
Proximity (grouping)
Closure (mind the gap)
Continuity (implied direction)

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
641
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Gestalt & Design

  1. 1. G E S T A L T = w h ole i s g r eater tha n sum of I ts p arts
  2. 2. G E S T A L T = w h ole i s g r eater tha n sum of Its p arts
  3. 3. G E S T A L T = w h ole i s g reater tha n sum of Its p arts
  4. 4. G E ST A L T = w h ole i s g reater tha n sum of Its p arts
  5. 5. GESTALT = whole is greater than sum of its parts
  6. 6. Intro: GESTALT = whole > parts 1) Figure / Ground (positive space / negative space) 2) Similarity (rhythm, hierarchy) 3) Proximity (grouping) 4) Closure (mind the gap) 5) Continuity (implied direction)
  7. 7. FIGURE / GROUND perceptual tendency to separate whole figures from their backgrounds >The focus at any moment is the figure. >Everything else is the ground. (positive / negative)
  8. 8. M.C. Escher
  9. 9. Henri de Toulouse-Lautrec
  10. 10. Similarity shared visual characteristics such as shape, size, color, texture, or value will be seen as belonging together in the viewer’s mind
  11. 11. Bridget Riley
  12. 12. Proximity / Grouping objects or shapes that are close to one another appear to form groups - Tone / Value - Color - Shape - Size - etc.
  13. 13. Thomas P. Anshutz, The Ironworkers’ Noontime
  14. 14. Closure suggesting a visual connection or continuity between sets of elements which do not actually touch each other in a composition
  15. 15. Tauba Auerbach
  16. 16. Michelangelo, Creation of Adam, c. 1510. Sistine Chapel, Rome (detail)
  17. 17. Continuity arrangement of various elements so that a characteristic continues a direction from one element to another creates an implied continuation
  18. 18. Review: GESTALT = whole > parts 1) Figure / Ground (positive space / negative space) 2) Similarity (rhythm, hierarchy) 3) Proximity (grouping) 4) Closure (mind the gap) 5) Continuity (implied direction)

×