Presentation 06.15.13


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Presentation 06.15.13

  1. 1. Content management systembest practicesThadreina Abady and Keira BurlinsonImage Courtesy nicwn under a CC licence at Courtesy Gabor Hojtsy under a CC licence at Courtesy BenSpark under a CC licence at
  2. 2. Agenda1) What exactly is a CMS?2) When to implement a CMS (anddo you really want one?)3) The Centre of Social and CreativeMedia [case study]4) RecommendationsNOT a comparison of CMS platformsImage Courtesy theunquietlibrarian under a CC licence at
  3. 3. “A content management system is merely a tool.”(CMS Wisdom Report, 2010, p.5)Haggler, 2012.
  4. 4. Do you:• Regularly update yourcontent (Polgar, 2010)• Have multiple audiences̶ Disabilities (Kim, 2006)Do you need a CMS?Image Courtesy Tom Haymes under a CC licence at
  5. 5. Image Courtesy Marcin Wichary under a CC licence at can a CMS do?• Provide a broader distributionof content, and increasedcontent sharing (Flagg, 2013)• Improved information accuracyand flexibility (Han, 2004)Image Courtesy tnarik under a CC licence at“Designers can design, writers can write, editors can edit, and technology folks canmanage the CMS and support its users” (Kim, 2006)• Produce consistent content• Better quality control• Deliver content faster• Produce more searchable content
  6. 6. Proceed with cautionImage Courtesy Picture Perfect Pose under a CC licence at• Usability• Decentralised authorship• Open source CMS• Security• Accessibility
  7. 7. The alternativesImage Courtesy Thomas Hawk under a CC licence at Courtesy jdlasica under a CC licence at your organisation has:• Little need to update content• Little content• Little time• Stubborn staffImage Courtesy Crosshatchs under a CC licence at
  8. 8. CMS is not magic• A CMS cannot turn poorly trainedauthors into “writing for the web”masters• A CMS will not be able to detectnor prevent your website frombecoming bloated• A CMS cannot inject personalityinto your website• A CMS cannot give yourorganisation a sense ofcommunityImage Courtesy Kaptain Kobold under a CC licence at
  9. 9. Best practices: Back-end• Content is the focus• Train staff in the basics (ISITE Design, 2010)• Define a clear vision• Identify roles and responsibilities• Develop guiding principles• Define policies and standards• Socialise and promote CMS (Hanley, as cited by ISITE Design, 2010)• All content must have a named owner (Australian Government, 2009)
  10. 10. Best practices: Presentation layer• Suitability– Content availability– Content organisation (Polgar, 2010)• Usability– Intuitive grouping of content– Navigation (Polgar, 2010)• Accessibility– Web accessibility standards (W3C)– Metadata• Aesthetics
  11. 11. The case studyBefore making recommendations, consider the following:• How often is content expected to be updated?• How much content is there to manage?• What is the capability of the personnel?• Is the organisation trying to serve multiple target groups?• Will the content be distributed via other channels?• What or how will the target audience be using and accessingthe content?(Dilmare, 2013)
  12. 12. “Content is pitched at business and organisational needs instead of how userscan interact with their CMS, there is really not much to interact with.”(CSCM team member)
  13. 13. Immediate• Cull all out-dated and non-useful content• Re-work content to removelarge sections of prose• Provide online access topublications etc.• Introduce more navigationand access points betweenpagesLong-term• Revise, refresh orimplement a writing styleguide• Arrange re-training sessions• Clearly define roles andresponsibilities• Consider customising CMSfor different target groups• Integrate CMS with socialmediaRecommendations
  14. 14. ReferencesAustralian Government, Office of Information Management. (2009). Implementing a content management system. Retrieved from theAustralian Government website, D. (2006). Why you need a content management system. Nonprofit World, 24, 16-19. Retrieved June 13, 2013 from, T. (2009). Assessing open source web content management, EContent, 32(2), 32-36. Retrieved June 13, 2013 from, T. (2011). CMS security handbook: the comprehensive guide for WordPress, Joomla!, Drupal, and Plone. Indianapolis, IN: WileyPub.Centre for Social and Creative Media. (2012). Homepage. Retrieved from for Social and Creative Media. (2012). Outputs. Retrieved from for Social and Creative Media. (2012). Projects. Retrieved from for Social and Creative Media. (2012). Teaching. Retrieved from, N. (2007). Achieving user satisfaction in content management systems. Lancaster University, Lancester. Retrieved from, J. (2013, April 03). So you say you want a content management system…[Web log post]. Retrieved June 01, 2013 from, R. (2013, April 01). Business case for a CMS [Web log post]. Retrieved June 01, 2013 from, T. (February 1, 2012). Your CMS is not your web site [Web log post]. Retrieved June 14, 2013 from, Y. (2004). Digital content management: The search for a content management system. Library Hi Tech, 22(4), 355-365. doi:10.1108/07378830410570467
  15. 15. ReferencesISITE Design. (2010). CMS wisdom report: Volume 1. Retrieved June 02, 2013 from, G. (2006). Content management systems as “silver bullets”. Online, 30(4), 54-56. Retrieved June 13, 2013 from, B. (2011, March 08). How CMS works [Web log post]. Retrieved June 14, 2013 from, R. (n.d.) Should your website use a CMS? [Web log post]. Retrieved June 01, 2013 from, J. (2010). Do You Need Content Management System? In Information Management Resources Association (Ed.), ElectronicServices: Concepts, Methodologies, Tools and Applications (pp. 599-604). Hershey, PA: IGI Global. doi: 10.4018/978-1-61520-967-5.ch036Silverman, M. (2007, August 27). Making the business case for web content management: First, admit you have a problem [Web logpost]. Retrieved June 01, 2013 from Web Content Accessibility Guidelines. Retrieved June 14, 2013 from
  16. 16. Bibliography