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Research examples

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more research techniques in consumer behaviour

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Research examples

  1. 1. More examples Of consumer behaviour research
  2. 2. Demographics • In the next slide, the consumer selects the geographical area that they live in. • This helps with demographic analysis
  3. 3. Typical purchases • In the next slide, the consumer is asked what they usually buy at the supermarket.
  4. 4. Pasta? • Then the questionnaire specifically asks about Pasta products
  5. 5. Diet? • Then consumers are asked about their eating habits.
  6. 6. avatar • In the middle of the questionnaire, the consumer is asked to pick an avatar to represent themselves. It will be used in the future questions.
  7. 7. On the sofa • Consumers are asked to place themselves on the sofa, as close as they feel they are to “brown sauce”.
  8. 8. thermometer • Consumers are then asked to express how hot or cold they feel about brown sauce.
  9. 9. Relationship to the product • Consumers are then asked to place themselves near or far away from the product, as they feel their relationship is.
  10. 10. Talking about the product • Many research sets also ask about how the consumer thinks about the product and whether they think people are talking about it or not.
  11. 11. • The end….

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