Stereotyping Women


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Stereotyping women
The Perfect Mother, the Sex Kitten, The Corporate climber, The Femme Fatale,

Published in: Education
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Stereotyping Women

  1. 1. Female Stereotyping
  2. 2. 4 Women have been objectified for sexual appeal while man have been valued for intelligence During the industrial revolution women were allowed to work but not vote
  3. 3. Woman Stereotypes 5 Women Fight for the Right to Vote
  4. 4. 6 During both World Wars women went to work However, when the men wanted their jobs back , women were told to get back to the kitchen
  5. 5. 7 The 50s showed perfectly dressed women in love with their kitchens
  6. 6. 8 And of course she was there to serve her man
  7. 7. 9 Perfect Mom Stereotype • Understanding, • Always home • Perfectly dressed • At beck and call of husband and kids June Cleaver in Leave it to Beaver
  8. 8. 10 There to please her man The Sex Kitten Stereotype
  9. 9. Sex Kitten Stereotype Pamela Anderson 11
  10. 10. The Femme Fatale Stereotype Catwoman 12
  11. 11. Corporate Climber Stereotype Backstabbing Get ahead at any cost
  12. 12. 14 Women as seen in Advertising Often we only see body parts
  13. 13. We see some positive portrayals Dove campaigns However don’t forget as nice as these campaigns are, the same company owns Axe
  14. 14. Vanity Fair 2012 Women in Television Magazine Spread Imagine a feature on a boom in men’s shows shot like this?.
  15. 15. WPP car ad for Ford 2012 employees fired for the proposed ad
  16. 16. 18 Selling clothes or sex?
  17. 17. Selling burgers or sex?