Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter & Nonprofits

906 views

Published on

Leveraging Collaborative Technology to Better Serve Children & Youth. See http://wiredpen.com/2010/06/25/twitter-and-non-profits/

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Twitter & Nonprofits

  1. 1. Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy E. Gill @kegill @
  2. 3. 89%
  3. 6. A New Genre <ul><li>Private messages made public </li></ul><ul><li>Broadcast versus Converse </li></ul><ul><li>D versus @ versus RT and #hashtags </li></ul><ul><li>Follow versus Friend </li></ul><ul><li>Favorites and Lists </li></ul><ul><li>Nibble v Full Course </li></ul><ul><li>Four organizations </li></ul>
  4. 14. Levels of Engagement <ul><li>Branding : Reads tweets </li></ul><ul><li>Spread Awareness : Retweets or @reply with question/comment </li></ul><ul><li>Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through </li></ul><ul><li>Create Content : Share photos or live tweet from events </li></ul><ul><li>Ecological Integration : Cross-post or share at Facebook and with offline friends </li></ul>
  5. 18. Take-Aways <ul><li>Inexpensive, Immediate, Personal </li></ul><ul><li>Hard to measure, easy to mis-use </li></ul><ul><li>Mobile devices soon to be key gateway to our digital world </li></ul>
  6. 19. Credits <ul><li>Examples from forthcoming book, Brands L.E.A.P. Into Twitter , edited by Kathy E. Gill (@kegill). </li></ul><ul><li>Locked gate : http://www.flickr.com/photos/stevenerat/51022600/ </li></ul><ul><ul><ul><li>Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg </li></ul></ul></ul><ul><ul><ul><li>Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/ </li></ul></ul></ul><ul><ul><ul><li>Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/ </li></ul></ul></ul><ul><ul><ul><li>Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/ </li></ul></ul></ul>
  7. 20. CC License <ul><li>Share&share alike, attribution, non-commercial </li></ul><ul><li>Kathy E. Gill </li></ul><ul><ul><li>http://faculty.washington.edu/kegill or @kegill , @kegill_uw </li></ul></ul><ul><ul><li>http://wiredpen.com/ and http://slideshare.net/kegill </li></ul></ul>

×