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Twitter & Nonprofits


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Leveraging Collaborative Technology to Better Serve Children & Youth. See

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Twitter & Nonprofits

  1. 1. Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy E. Gill @kegill @
  2. 3. 89%
  3. 6. A New Genre <ul><li>Private messages made public </li></ul><ul><li>Broadcast versus Converse </li></ul><ul><li>D versus @ versus RT and #hashtags </li></ul><ul><li>Follow versus Friend </li></ul><ul><li>Favorites and Lists </li></ul><ul><li>Nibble v Full Course </li></ul><ul><li>Four organizations </li></ul>
  4. 14. Levels of Engagement <ul><li>Branding : Reads tweets </li></ul><ul><li>Spread Awareness : Retweets or @reply with question/comment </li></ul><ul><li>Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through </li></ul><ul><li>Create Content : Share photos or live tweet from events </li></ul><ul><li>Ecological Integration : Cross-post or share at Facebook and with offline friends </li></ul>
  5. 18. Take-Aways <ul><li>Inexpensive, Immediate, Personal </li></ul><ul><li>Hard to measure, easy to mis-use </li></ul><ul><li>Mobile devices soon to be key gateway to our digital world </li></ul>
  6. 19. Credits <ul><li>Examples from forthcoming book, Brands L.E.A.P. Into Twitter , edited by Kathy E. Gill (@kegill). </li></ul><ul><li>Locked gate : </li></ul><ul><ul><ul><li>Megaphone, </li></ul></ul></ul><ul><ul><ul><li>Woman with mobile phone: </li></ul></ul></ul><ul><ul><ul><li>Man with mobile phone: </li></ul></ul></ul><ul><ul><ul><li>Three generations with mobile phone: </li></ul></ul></ul>
  7. 20. CC License <ul><li>Share&share alike, attribution, non-commercial </li></ul><ul><li>Kathy E. Gill </li></ul><ul><ul><li> or @kegill , @kegill_uw </li></ul></ul><ul><ul><li> and </li></ul></ul>