Digital Democracy Lecture, Wk 4


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Digital Democracy Lecture, Wk 4

  1. 1. Digital Electioneering 21 October 2008 Kathy E. Gill COM597
  2. 2. Tonight’s Goal <ul><li>Gain a perspective on how Internet campaigns are evolving by </li></ul><ul><ul><li>Tracing the roots of the power shift </li></ul></ul><ul><ul><li>Discussing key, defining moments in online campaigning </li></ul></ul><ul><li>Discuss the net effect of Internet campaigns on participation and cultural cohesion </li></ul>
  3. 3. Guest Speaker <ul><li>Mary McGlohon </li></ul><ul><li>PhD Student at Carnegie Mellon </li></ul><ul><li>Analysis of intersection of the Usenet group alt.politics and the political blogosphere </li></ul>
  4. 4. But First A Moment (or Two) of Levity
  5. 9. First … <ul><li>What Is Usenet? </li></ul><ul><li>Anybody? </li></ul>
  6. 10. What Is Usenet? <ul><li>USENET is the one of the oldest worldwide systems of electronic discussion groups that is still operational </li></ul><ul><ul><li>Originally designed in 1979 by two Duke University students to connect with UNC </li></ul></ul><ul><ul><li>Each Usenet group has a unique name </li></ul></ul><ul><ul><li>No central server, no central system owner </li></ul></ul><ul><ul><li>More at Wikipedia </li></ul></ul>
  7. 11. Social Network Goldmine <ul><li>Because it’s so large – and has been around so long – Usenet is the network scientist’s goldmine </li></ul>
  8. 12. Discussion Leaders <ul><li>Jody </li></ul><ul><li>Maury </li></ul><ul><li>Rubi </li></ul>
  9. 13. From Trent Lott To Obama Girl <ul><li>2002: Trent Lott & Blogosphere </li></ul><ul><li>2004: </li></ul><ul><ul><li>Swift Boat Vets;; League of Conservation Voters </li></ul></ul><ul><ul><ul><li>$630,000 in civil penalties from FEC </li></ul></ul></ul><ul><ul><li>Dan Rather (& Blogosphere) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>This Land (JibJab) </li></ul></ul><ul><ul><li>ActBlue </li></ul></ul>
  10. 14. The 2008 Campaign - Federal <ul><li>Apple Ad(s) </li></ul><ul><li>Ron Paul’s Nov5 campaign </li></ul><ul><li>Obama Girl ( ) </li></ul><ul><li>Opposition ads (non-aligned) </li></ul><ul><li>YouTube Debates (primaries) </li></ul><ul><li>Obama’s MySpace “space” </li></ul>
  11. 15. Web Data Offer New Slant on Traditional Horse Race
  12. 16. The 2008 Campaign - States <ul><li>Washington: Building Industry Association PAC; “ YouChoose08 ” </li></ul><ul><li>Kansas: Information Architect Sean Tevis and his campaign for the state house ( WiredPen ) </li></ul>
  13. 17. Small Group <ul><li>In groups of two, use the rubric developed in &quot;Explaining The Adoption of Web Campaigning Practice&quot; to analyze a 2008 campaign website such as Obama, McCain, Gregoire or Rossi. (You are not limited to these!) </li></ul>
  14. 18. Thinking About Our Essays <ul><li>Think about a report that you have recently read or written for work. What characteristics made the report useful? What characteristics interfered with its utility? </li></ul><ul><li>We’ll brainstorm a list of best practices. </li></ul>
  15. 19. For Next Week’s Discussion <ul><li>We will not be meeting together on election evening (Tu 4 Nov). What do you suggest as appropriate alternative assignments that would require approximately four hours to complete? </li></ul><ul><li>We’ll decide next week. Please post ideas as a comment on this blog post in the interim. </li></ul>
  16. 20. Tech Workshop: Wordpress <ul><li>Genre Conformance </li></ul><ul><ul><li>Categories & tags </li></ul></ul><ul><li>Customization </li></ul><ul><ul><li>Kill SnapPreview! </li></ul></ul><ul><ul><li>Suggested Sidebar: archives, categories, “meta” </li></ul></ul>