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All Together Now: MultiMedia, YouTube and You

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Third in a series of digital journalism workshops at the University of Washington

Published in: Technology, News & Politics
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All Together Now: MultiMedia, YouTube and You

  1. 1. All Together Now: MultiMedia, YouTube and You UW Journalism Multi-Media Workshop Kathy Gill 25 April 2008
  2. 2. But First … a reprise
  3. 3. JJ Wright @ Flickr
  4. 4. MSNBC 2006 year in review
  5. 5. Audio “News” Stories <ul><li>Dave Matthews & Dalai Lama </li></ul><ul><li>Patrick McDonald’s Recommendations </li></ul><ul><li>Seattle PI Editorial Board </li></ul><ul><li>Washington Post “Discussions” </li></ul><ul><li>Miami Dolphins On The Run </li></ul><ul><li>Miami High School Sports: The Countdown </li></ul>
  6. 6. Today’s Agenda <ul><li>What makes a multi-media story click? </li></ul><ul><li>How to produce a multi-media story without knowing Flash (SoundSlides et al demos) </li></ul><ul><li>How to put your stories on YouTube </li></ul>
  7. 7. Some Definitions <ul><li>Multi-Media Story </li></ul><ul><ul><li>“A multimedia story is some combination of text, still photographs, video clips, audio, graphics and interactivity presented on a Web site in a nonlinear format in which the information in each medium is complementary, not redundant.” </li></ul></ul><ul><ul><ul><li>Multimedia Journalism, Berkeley </li></ul></ul></ul><ul><ul><li>One type: our NPR story last week </li></ul></ul><ul><ul><li>Another: Herald-Sun “ Touching Hearts ” </li></ul></ul>
  8. 8. Some Definitions <ul><li>Audio-Slide Show </li></ul><ul><ul><li>A story told in a combination of sound and still photos </li></ul></ul><ul><ul><li>The audio provides “more” than a mere caption </li></ul></ul><ul><ul><li>Both images/sound provide “more” than the text story alone </li></ul></ul>
  9. 9. Multi-Media Examples <ul><li>CS Monitor </li></ul><ul><ul><li>“ Writing is my salvation ” </li></ul></ul><ul><li>Minneapolis Star-Tribune </li></ul><ul><ul><li>Penumbra director talks about “Gem of the Ocean” </li></ul></ul><ul><li>NY Times </li></ul><ul><ul><li>How the Pentagon Spread Its Message </li></ul></ul><ul><li>Newsweek – SD Fires </li></ul>
  10. 10. Multi-Media Principles <ul><li>If you become a producer … </li></ul><ul><li>memorize these tips from ONR </li></ul><ul><ul><li>Avoid info overload </li></ul></ul><ul><ul><li>Understand “reader” expectations re interaction functionality </li></ul></ul><ul><ul><li>Use animations with care </li></ul></ul><ul><ul><li>Let “readers” control the action </li></ul></ul><ul><ul><li>Involve “readers” in testing graphics </li></ul></ul>
  11. 11. Process: Storyboarding <ul><li>What is the lede or nut graph (why do we care)? </li></ul><ul><li>What are the logical parts of the story? </li></ul><ul><li>Which parts work best in text, audio, photo, video (if this is an option) </li></ul><ul><li>Do you need info graphics? A map? </li></ul><ul><li>Storyboard Template ( from PBS - pdf ) </li></ul>
  12. 12. Work From Web <ul><li>Demo SoundSlides et al </li></ul><ul><li>Demo FTP </li></ul><ul><li>Configure UW Account (if needed) </li></ul>

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