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Facebook ads


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Facebook ads

  1. 1. Facebook Ads<br />
  2. 2. Advertising<br />Who can put ads on Facebook?<br /><ul><li>Facebook allows any business to post advertisements.
  3. 3. Simple step by step process
  4. 4. Sales team will contact you with details.</li></li></ul><li>Marketing Aspects<br />Tracks your progress<br />Reach over 400 million active Facebook users<br />Find out what your customers are interested in<br />
  5. 5. How???<br />Almost everyone has Facebook and has their own individual profile exposing their interests to the internet world<br />Marketers look at age, gender, location, relationship status, keywords, interested in, and connections<br />Video<br />
  6. 6. Why and Who<br />Two factors – the Profile Page information and geo-tracking<br />Facebook’s single most important revenue channel is advertising.<br />Small businesses like doctors, lawyers, and restaurants make up a large amount of Facebook’s revenue from the self-serve advertising platform.<br />Facebook is expected to generate somewhere in the range of $450 million this year (2010) on self-serve ads. <br />
  7. 7. <ul><li>Facebook gets over a third of the number of visitors than Google.
  8. 8. Facebook’s advertising has increased compared to Google.
  9. 9. In the future Google may loose money due to more advertisers going to Facebook.</li></ul>Google Vs. Facebook<br />
  10. 10. Open Graphs<br />New way of advertisement on Facebook<br />Facebook members can now select the “like” button for ads and this will appear on their profile<br />Gives links to where the ad can be found with more information<br />
  11. 11. Is it Successful?<br />The numbers are not astonishing but there is a slight increase in awareness<br />4% increase in brand awareness<br />2% increase in purchase intent<br />
  12. 12. Sources<br />Facebook Ads Don't Work. Here's Proof … ads<br />Facebook ads work pretty well, By Nielson…Nielson<br />Facebook Stealing More Share Of Brand Advertising -- At Expense Of Yahoo, AOL, And Even Google research<br />Malicious Facebook Ad Redirects to Fake Antivirus Software By Rory Maher, CFA<br />ShareThis By Scott Morrison DOW JONES NEWSWIRES<br />News<br />Facebook app space, 14 April 2010 by John Cole <br /> Successful marketing through social networks<br />general discussion, posted: 12-APR-2010 22:44 <br /> Blog Technology Review Editors: Open Graph Erica Naone<br />Google<br />