Sales team will contact you with details.</li></li></ul><li>Marketing Aspects<br />Tracks your progress<br />Reach over 400 million active Facebook users<br />Find out what your customers are interested in<br />
How???<br />Almost everyone has Facebook and has their own individual profile exposing their interests to the internet world<br />Marketers look at age, gender, location, relationship status, keywords, interested in, and connections<br />Video<br />
Why and Who<br />Two factors – the Profile Page information and geo-tracking<br />Facebook’s single most important revenue channel is advertising.<br />Small businesses like doctors, lawyers, and restaurants make up a large amount of Facebook’s revenue from the self-serve advertising platform.<br />Facebook is expected to generate somewhere in the range of $450 million this year (2010) on self-serve ads. <br />
<ul><li>Facebook gets over a third of the number of visitors than Google.
Facebook’s advertising has increased compared to Google.
In the future Google may loose money due to more advertisers going to Facebook.</li></ul>Google Vs. Facebook<br />
Open Graphs<br />New way of advertisement on Facebook<br />Facebook members can now select the “like” button for ads and this will appear on their profile<br />Gives links to where the ad can be found with more information<br />
Is it Successful?<br />The numbers are not astonishing but there is a slight increase in awareness<br />4% increase in brand awareness<br />2% increase in purchase intent<br />
Sources<br />Facebook Ads Don't Work. Here's Proof … ads<br />Facebook ads work pretty well, By Nielson…Nielson<br />Facebook Stealing More Share Of Brand Advertising -- At Expense Of Yahoo, AOL, And Even Google research<br />Malicious Facebook Ad Redirects to Fake Antivirus Software By Rory Maher, CFA<br />ShareThis By Scott Morrison DOW JONES NEWSWIRES<br />News<br />Facebook app space, 14 April 2010 by John Cole <br /> Successful marketing through social networks<br />general discussion, posted: 12-APR-2010 22:44 <br /> Blog Technology Review Editors: Open Graph Erica Naone<br />Google<br />