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Co-Creation 
• Form of economic strategy 
• 20th century- company managed efficiencies 
• 21st century- company managing e...
Co- Creation 
• Building blocks for Co- Creation: 
1. Dialogue 
2. Access 
3. Risk Reduction 
4. Transparency 
• Change as...
Examples
Co creation
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Co creation

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Co creation

  1. 1. Co-Creation • Form of economic strategy • 20th century- company managed efficiencies • 21st century- company managing experiences • Seeks to tap the insights of the consumers at right point in the innovation process. • What is Co-Creation all about? Its about creating value to a product or service as realization of mutual customer-company value
  2. 2. Co- Creation • Building blocks for Co- Creation: 1. Dialogue 2. Access 3. Risk Reduction 4. Transparency • Change as a result of co-creation: Passive buyers to Active agents Buyers to Resources Researching need to Understanding experience Reliance on experts to Consumer Knowledge
  3. 3. Examples

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