Enabling the
                                         Agile Online
                                            Marketer


...
Headquarter in Basel [Switzerland] and Boston [US]
Founded 1993 - publicly traded since 2001 [DAYN]
World-wide 130 employe...
Cédric

       Cédric Hüsler
                                                                Marketing
                   ...
Less numbers
... more vanity.
demo
1993


         How Far We’ve Come?

       1997
Localization
& Microsites


              Site
            Import
Microsite
 HTML
Reach
People



         demo
Landing Pages
  & Tracking
Inside the Online Marketing


                                       ...and
                                        win.
 ...
Real-time
Personalization



           demo
Traditional
Marketing




          HiPPO*
              *Highest Paid Person’s Opinion
Let your prospect decide.



  Your rs
designe
                           demo
                  Your s
                  ...
Create Stickiness




     applications,
     portlets, gadgets
Creative Collaboration
Ready for everything?
(      ...more information on
                      http://www.day.com         )


Agility Matters.
For Business, For Auth...
Enabling the Agile Online Marketer with Day CQ5
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Enabling the Agile Online Marketer with Day CQ5

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Presentation given at - Matinale Digital Marketing et Web Social - in Paris. Organized by the Agence Interactive du groupe Business & Decision.

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Enabling the Agile Online Marketer with Day CQ5

  1. 1. Enabling the Agile Online Marketer Cédric Hüsler Business & Decision - Nov 2009 - Paris
  2. 2. Headquarter in Basel [Switzerland] and Boston [US] Founded 1993 - publicly traded since 2001 [DAYN] World-wide 130 employees +200 customers
  3. 3. Cédric Cédric Hüsler Marketing Directo r of Product er Cédric Hüsl .com cedric@day @keepthebyte In Web Content Management since 1999.
  4. 4. Less numbers
  5. 5. ... more vanity.
  6. 6. demo
  7. 7. 1993 How Far We’ve Come? 1997
  8. 8. Localization & Microsites Site Import Microsite HTML
  9. 9. Reach People demo
  10. 10. Landing Pages & Tracking
  11. 11. Inside the Online Marketing ...and win. Identify Buy Campaign Now! Segment Target the audience Campaigns
  12. 12. Real-time Personalization demo
  13. 13. Traditional Marketing HiPPO* *Highest Paid Person’s Opinion
  14. 14. Let your prospect decide. Your rs designe demo Your s HiPPO Your it f avour
  15. 15. Create Stickiness applications, portlets, gadgets
  16. 16. Creative Collaboration
  17. 17. Ready for everything?
  18. 18. ( ...more information on http://www.day.com ) Agility Matters. For Business, For Authors, For Developers, For Infrastructure Cédric Hüsler ( cedric@day.com )

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