Keep It Usable’s independent research into the UK travel market provides insights into the current UK travel consumer and the opportunities that exist for travel companies to increase their success in 2016.
Travel companies will need to differentiate
on experiences, price won’t be enough
Mobile = your biggest opportunity
Targeting mobile platforms effectively will be an absolutely central facet of your
digital marketing strategy in 2016. It is vital for travel companies to truly
understand customer behaviour to effectively optimise conversion.
“I never used to buy anything on my mobile but I do more
and more these days. It’s just like my mini computer.
I haven’t even turned my laptop on in the last 6 months!’
Email us now firstname.lastname@example.org
We increase your conversion with deep consumer
insights and improved digital user experiences