The Social Media Revolution<br />Strategy: Inbound Marketing<br />KeelySaye.com <br />
    Is Social Media a Fad?<br />KeelySaye.com <br />
Outbound Marketing<br />Traditional Media<br />Television<br />Radio<br />Print<br />Telemarketing<br />Trade Shows<br />D...
Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO <br />Webcasts<br /...
Outbound       vs      Inbound<br />Traditional<br />Push<br />Interruptive<br />$$$<br />New<br />Pull<br />Permission<br...
Inbound Marketing <br />Get Found<br />Convert <br />Analyze<br />KeelySaye.com <br />
1. Get Found<br />Build Online Presence <br />Develop Content<br />Publish<br />SEO<br />KeelySaye.com <br />
1. Get Found<br />Build Online Presence<br />Start a Facebook fan page<br />Use Twitter for PR<br />Use Linkedin for busin...
1. Get Found<br />Develop Content<br />Blog<br />Podcast<br />Videos<br />Presentations<br />eBooks<br />Webcasts<br />New...
1. Get Found<br />Publish<br />Your website/blog<br />iTunes.com<br />YouTube.com<br />Slideshare.com<br />Flickr.com<br /...
1. Get Found<br />On-Page SEO = 25%<br />Text<br />URL<br />Page Title<br />Page Descriptions<br />Metatags (keywords)<br ...
2. Convert<br />Call to Action<br />Download free eBook<br />Participate in free webinar<br />Receive text message reminde...
2. Convert<br />Landing Pages<br />Micro-site within your domain<br />Campaign focused<br />Embed viral video<br />Promote...
3. Analyze<br />Traffic Growth<br />Channel Optimization<br />KeelySaye.com <br />
Case Study<br />KeelySaye.com <br />KeelySaye.com<br />MC Squared<br />
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The Social Media Revolution | Strategy: Inbound Marketing

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Learn how an inbound marketing strategy can help you capitalize on the social media revolution.

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  • I have to give props to http://Hubspot.com since they have taught me almost everything I know about inbound marketing!
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The Social Media Revolution | Strategy: Inbound Marketing

  1. 1. The Social Media Revolution<br />Strategy: Inbound Marketing<br />KeelySaye.com <br />
  2. 2. Is Social Media a Fad?<br />KeelySaye.com <br />
  3. 3. Outbound Marketing<br />Traditional Media<br />Television<br />Radio<br />Print<br />Telemarketing<br />Trade Shows<br />Direct Mail<br />Email <br />m<br />KeelySaye.com <br />
  4. 4. Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO <br />Webcasts<br />Viral video<br />Opt-in E-newsletters<br />m<br />KeelySaye.com <br />
  5. 5. Outbound vs Inbound<br />Traditional<br />Push<br />Interruptive<br />$$$<br />New<br />Pull<br />Permission<br />Time<br />KeelySaye.com <br />
  6. 6. Inbound Marketing <br />Get Found<br />Convert <br />Analyze<br />KeelySaye.com <br />
  7. 7. 1. Get Found<br />Build Online Presence <br />Develop Content<br />Publish<br />SEO<br />KeelySaye.com <br />
  8. 8. 1. Get Found<br />Build Online Presence<br />Start a Facebook fan page<br />Use Twitter for PR<br />Use Linkedin for business networking<br />Engage in forums<br />Start groups<br />Build networks<br />KeelySaye.com <br />
  9. 9. 1. Get Found<br />Develop Content<br />Blog<br />Podcast<br />Videos<br />Presentations<br />eBooks<br />Webcasts<br />News Releases<br />KeelySaye.com <br />
  10. 10. 1. Get Found<br />Publish<br />Your website/blog<br />iTunes.com<br />YouTube.com<br />Slideshare.com<br />Flickr.com<br />Facebook.com<br />GoToMeeting.com<br />KeelySaye.com <br />
  11. 11. 1. Get Found<br />On-Page SEO = 25%<br />Text<br />URL<br />Page Title<br />Page Descriptions<br />Metatags (keywords)<br />Alt-text<br />Off-Page SEO = 75%<br />Links<br />Recommendations<br />KeelySaye.com <br />
  12. 12. 2. Convert<br />Call to Action<br />Download free eBook<br />Participate in free webinar<br />Receive text message reminders<br />KeelySaye.com <br />
  13. 13. 2. Convert<br />Landing Pages<br />Micro-site within your domain<br />Campaign focused<br />Embed viral video<br />Promote in blog, social media<br />KeelySaye.com <br />
  14. 14. 3. Analyze<br />Traffic Growth<br />Channel Optimization<br />KeelySaye.com <br />
  15. 15. Case Study<br />KeelySaye.com <br />KeelySaye.com<br />MC Squared<br />

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