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Social Media Revolution| Strategy: Inbound Marketing


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Now, more than ever, it is important for agencies and businesses to stay up to date with the shifting trends of the World Wide Web. specializes in helping advertising agencies and business owners engage audiences in the new consumer-to-consumer driven marketplace better known as social media. This model of inbound marketing often provides a more affordable alternative to traditional advertising, thereby attracting more prospects to businesses and more clients to agencies who offer these types of services.

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Social Media Revolution| Strategy: Inbound Marketing

  1. 1. The Social Media Revolution<br />Strategy: Inbound Marketing<br />
  2. 2. The Social Media Revolution<br />
  3. 3. Outbound Marketing<br />Traditional Media<br />TV<br />Radio<br />Print<br />Telemarketing<br />Trade Shows<br />Direct Mail<br />Email<br />
  4. 4. Strategy: Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO<br />Webcasts<br />Viral Video<br />Opt-in Newsletters<br />
  5. 5. Inbound vs Outbound<br />New<br />Pull<br />Permission<br />Time<br />Traditional<br />Push<br />Interruptive<br />$$$<br />
  6. 6. Inbound Marketing<br />Get Found<br />Convert<br />Analyze<br />
  7. 7. Get Found<br />Build an online presence<br />Develop content<br />Publish and promote<br />Search engine optimization<br />
  8. 8. Get Found: Build an Online Presence<br />Start a Facebook fan page<br />Use Twitter for PR<br />Use Linkedin for business networking<br />Engage in forums<br />Start groups<br />Build networks<br />Bookmark<br />
  9. 9. Why Facebook?<br />
  10. 10. Why Twitter?<br />
  11. 11. Get Found: Develop Content<br />Blog<br />Podcast<br />Videos<br />Presentations<br />eBooks<br />Webcasts<br />News releases<br />
  12. 12. Get Found: Publish and Promote<br />Your website/blog<br />Facebook<br />Twitter<br />Linkedin<br />YouTube<br />Flickr<br />iTunes<br /><br />GoToMeeting<br />Delicious<br />StumbleUpon<br />DIGG<br />
  13. 13. Get Found: Search Engine Optimization<br />On-Page SEO = 25%<br />Text<br />URL<br />Page title<br />Page descriptions<br />Metatags (keywords)<br />Alt-text<br />Off-Page SEO = 75%<br />Inbound links<br />Recommendations<br />
  14. 14. Convert:Call to Action<br />Download free eBook/white paper/tip sheet<br />Receive free text message reminders<br />Register for an event<br />Order your game to be mailed<br />
  15. 15. Convert:Landing Pages<br />Microsite within your main domain<br />Campaign focused<br />Promote within blog, social networks<br />
  16. 16. Analyze<br />Traffic growth<br />Channel optimization<br />Google Analytics<br />Facebook Insights<br />
  17. 17. Google Analytics<br />
  18. 18. Facebook Insights<br />
  19. 19. QUESTIONS?<br />