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New Media in the New Economy
Outbound Marketing•   Traditional Media•   Print•   Radio•   TV•   Direct Mail•   Telemarketing•   Email
Inbound Marketing•   New Media•   Blogs•   Social Networks•   RSS Feeds•   Podcasts•   SEO•   Webcasts•   Viral Video•   O...
Outbound     vs.       Inbound•   Traditional          •   New media•   Push                 •   Pull•   Interruptive     ...
Inbound Marketing                     Get       Analyze                    Found             Convert
Get Found               Social               Media                         SEO/S        Text                          EM  ...
Get Found                    Facebook        Google+                Twitter                    Social                    M...
ConvertSocial Media         Website• Contests           • eBook• Sweepstakes        • Whitepaper• Coupons            • Web...
Analyze•   Traffic growth•   Channel optimization•   Google Analytics•   Facebook Insights
Analyze | Google Analytics
Analyze | Facebook Insights
Analyze | Facebook Insights
Analyze | TwitterCounter
FAQ’s• What’s the difference b/n a Facebook business  page and personal account?• How should you respond to negative  comm...
FAQ’s• How can I use social media in a restrictive  market?• How do you use social media to find  QUALIFIED prospects?• Ho...
FAQ’s• How much time should I spend on social media?• Is Facebook good for business?• Is a website your best bet as a PR o...
Extras•   Google Business Apps   •   Linkedin Labs•   Hootsuite              •   CartoonMe•   Buffer App             •   S...
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New Media in the New Economy

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The new economy is a consumer-to-consumer driven marketplace where consumers choose the information they consume. This creates a challenge for marketers who are trying to promote their companies, organizations or causes. Learn how an inbound marketing strategy can be the answer to today's marketing challenges in this presentation.

Published in: Business, Technology
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New Media in the New Economy

  1. 1. New Media in the New Economy
  2. 2. Outbound Marketing• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email
  3. 3. Inbound Marketing• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
  4. 4. Outbound vs. Inbound• Traditional • New media• Push • Pull• Interruptive • Permission• $$$ • Time
  5. 5. Inbound Marketing Get Analyze Found Convert
  6. 6. Get Found Social Media SEO/S Text EM Website PR Email Ads
  7. 7. Get Found Facebook Google+ Twitter Social Media Pinterest YouTube Linkedin
  8. 8. ConvertSocial Media Website• Contests • eBook• Sweepstakes • Whitepaper• Coupons • Webinar• Petitions • Tipsheet• Quizzes • Text Campaign• Trivia challenge • Event
  9. 9. Analyze• Traffic growth• Channel optimization• Google Analytics• Facebook Insights
  10. 10. Analyze | Google Analytics
  11. 11. Analyze | Facebook Insights
  12. 12. Analyze | Facebook Insights
  13. 13. Analyze | TwitterCounter
  14. 14. FAQ’s• What’s the difference b/n a Facebook business page and personal account?• How should you respond to negative comments? Who can see the comments?• Does your business increase with social media activity?• Who can post on the business page?
  15. 15. FAQ’s• How can I use social media in a restrictive market?• How do you use social media to find QUALIFIED prospects?• How can offload some of the social media work?• Who should you accept or decline on Linkedin?• My “Never Ever List”
  16. 16. FAQ’s• How much time should I spend on social media?• Is Facebook good for business?• Is a website your best bet as a PR or marketing tool. YES!!!!!!
  17. 17. Extras• Google Business Apps • Linkedin Labs• Hootsuite • CartoonMe• Buffer App • SocialMention• Screen Flow • Marketing Grader• Animoto • Wufoo• Dropbox • Xtranormal• Prezi • Piktochart

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