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Have you noticed lately that your followers aren't seeing your content in the newsfeeds? Or what if you don't have many followers to distribute your content to? Social media advertising has come a long way in the last few years with targeting capabilities that will blow your mind.
You can now make your content magically appear in your target audience's newsfeeds based on their email addresses, phone numbers and recent visits to your website or specific web pages. Better yet, it's really not expensive at all when you compare social media advertising to other forms of traditional advertising.
In this presentation, you will learn:
* Why organic reach has fallen
* How social media is keeping it social
* Relevance Score
* Facebook and Twitter advertising training resources
* Targeting capabilities
* How Retargeting works