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It’s Pay to Play Time
in Social Media
Organic Reach
Is Being Crowded Out
Networks are trying to make
money.
Social media is trying to keep
it social.
Ads must be relevant.
Relevance Score
Relevance, not quality.
Decent Design + Perfect Audience
Targeting = High Relevance Score
Low Relevance Sc...
Targeting
Follower Targeting
Lookalike Audience Targeting
Interest Targeting
Keyword Targeting
Geo Targeting
Device Target...
Retargeting
Lists
Website Visits
App Downloads
Resources
4 Strategies to Improve Your Facebook Ads Relevance Score
Facebook Blueprint
Facebook Custom Audiences
Twitter f...
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
It's Pay to Play Time in Social Media
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It's Pay to Play Time in Social Media

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Have you noticed lately that your followers aren't seeing your content in the newsfeeds? Or what if you don't have many followers to distribute your content to? Social media advertising has come a long way in the last few years with targeting capabilities that will blow your mind.

You can now make your content magically appear in your target audience's newsfeeds based on their email addresses, phone numbers and recent visits to your website or specific web pages. Better yet, it's really not expensive at all when you compare social media advertising to other forms of traditional advertising.

In this presentation, you will learn:

* Why organic reach has fallen
* How social media is keeping it social
* Relevance Score
* Facebook and Twitter advertising training resources
* Targeting capabilities
* How Retargeting works

Enjoy!

Published in: Business
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It's Pay to Play Time in Social Media

  1. 1. It’s Pay to Play Time in Social Media
  2. 2. Organic Reach Is Being Crowded Out
  3. 3. Networks are trying to make money.
  4. 4. Social media is trying to keep it social.
  5. 5. Ads must be relevant.
  6. 6. Relevance Score Relevance, not quality. Decent Design + Perfect Audience Targeting = High Relevance Score Low Relevance Score = Higher Ad Costs
  7. 7. Targeting Follower Targeting Lookalike Audience Targeting Interest Targeting Keyword Targeting Geo Targeting Device Targeting
  8. 8. Retargeting Lists Website Visits App Downloads
  9. 9. Resources 4 Strategies to Improve Your Facebook Ads Relevance Score Facebook Blueprint Facebook Custom Audiences Twitter for Business Twitter Tailored Audiences

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