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Tech Tuesday
New Media in the New Economy
Table of Contents
Inbound Marketing
Buyer Personas
Competitor Analysis
Content Strategy
Search Engine Optimization (SEO)
S...
Inbound Marketing
Inbound Marketing
The Basics
Inbound marketing is a method
and a strategy.
Inbound Marketing
Read this book!
David Meerman Scott is the Godfather
of inbound marketing.
Inbound Marketing
Get Certified!
This free online course will teach
you everything you need to know
about the inbound mark...
Buyer Personas
Buyer Personas
Adele Revella
She taught David Meerman Scott
everything he knows about buyer
personas.
Buyer Personas
5 Rings of Insight
Focus only on characteristics that
tell you how to persuade your
buyer.
1. Priority Init...
Competitor Analysis
Competitor Analysis
Website Grader
See how your website compares
to the competition.
Content Strategy
Content Strategy
Template
Download this Content
Marketing Planning Template
to get started on your content
plan.
Search Engine Optimization
(SEO)
Search Engine Optimization
Keyword Planner
Use Google Adwords Keyword Planner to
view competitors’ keywords and research
o...
Search Engine Marketing
(SEM)
Search Engine Marketing
Google Adwords
If you’re non-profit organization, sign up
for Google for Nonprofits, and apply for...
Email Marketing
Email Marketing
Don’t Suck at Email
You’ll learn:
● Why you should send newsletters
● Mistakes to avoid
● How to measure s...
Social Media Strategy
Social Media Strategy
Free Download
Discover best practices, simplify
monitoring, grow your following and more
with this S...
Social Media Advertising
Social Media Advertising
Custom & Tailored
Audience Targeting
Make your content magically appear in the
newsfeeds of peopl...
Key Performance Indicators
Key Performance Indicators
Free KPI Tracking Spreadsheet
Set goals for your team and measure success. Use
Excel to track c...
Links to Resources
The New Rules of Marketing and PR
Inbound Marketing Certification
Buyer Persona Institute
Website Grade...
Thank you!
Contact me at keely@keelysaye.com
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Hilton Head Chamber Presentation

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Access all of the marketing resources from Tech Tuesday's May 10, 2016 presentation.

Published in: Marketing
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Hilton Head Chamber Presentation

  1. 1. Tech Tuesday New Media in the New Economy
  2. 2. Table of Contents Inbound Marketing Buyer Personas Competitor Analysis Content Strategy Search Engine Optimization (SEO) Search Engine Marketing (SEM) Email Marketing Social Media Strategy Social Media Advertising Key Performance Indicators
  3. 3. Inbound Marketing
  4. 4. Inbound Marketing The Basics Inbound marketing is a method and a strategy.
  5. 5. Inbound Marketing Read this book! David Meerman Scott is the Godfather of inbound marketing.
  6. 6. Inbound Marketing Get Certified! This free online course will teach you everything you need to know about the inbound marketing methodology.
  7. 7. Buyer Personas
  8. 8. Buyer Personas Adele Revella She taught David Meerman Scott everything he knows about buyer personas.
  9. 9. Buyer Personas 5 Rings of Insight Focus only on characteristics that tell you how to persuade your buyer. 1. Priority Initiative - What business conditions trigger this buyer’s decision to look for our product or service? 2. Success Factors - What results or outcomes does this persona expect from our product or service? 3. Perceived Barriers - What attitudes or concerns prevent this buyer from purchasing our product or service? 4. Decision Criteria - What features of our product or service does this persona evaluate when comparing alternatives? 5. Buyer’s Journey - What steps does this persona go through to make a decision and is anyone else involved?
  10. 10. Competitor Analysis
  11. 11. Competitor Analysis Website Grader See how your website compares to the competition.
  12. 12. Content Strategy
  13. 13. Content Strategy Template Download this Content Marketing Planning Template to get started on your content plan.
  14. 14. Search Engine Optimization (SEO)
  15. 15. Search Engine Optimization Keyword Planner Use Google Adwords Keyword Planner to view competitors’ keywords and research other relevant keywords to incorporate into your website.
  16. 16. Search Engine Marketing (SEM)
  17. 17. Search Engine Marketing Google Adwords If you’re non-profit organization, sign up for Google for Nonprofits, and apply for a Google Grant to receive up to $10,000 per month in free Google Ads.
  18. 18. Email Marketing
  19. 19. Email Marketing Don’t Suck at Email You’ll learn: ● Why you should send newsletters ● Mistakes to avoid ● How to measure success ● How to create a successful newsletter ● Best practices examples
  20. 20. Social Media Strategy
  21. 21. Social Media Strategy Free Download Discover best practices, simplify monitoring, grow your following and more with this Social Media Strategy Kit.
  22. 22. Social Media Advertising
  23. 23. Social Media Advertising Custom & Tailored Audience Targeting Make your content magically appear in the newsfeeds of people in your contact database as well as those who have recently visited your website. ● Facebook Custom Audiences ● Twitter Tailored Audiences
  24. 24. Key Performance Indicators
  25. 25. Key Performance Indicators Free KPI Tracking Spreadsheet Set goals for your team and measure success. Use Excel to track company goals and progress. Hold your departments accountable.
  26. 26. Links to Resources The New Rules of Marketing and PR Inbound Marketing Certification Buyer Persona Institute Website Grader Content Planning Template Google Adwords Keyword Planner Google for Nonprofit Grants How to Create Email Newsletter That Don’t Suck Social Media Strategy Kit Facebook Custom Audiences Twitter Tailored Audiences KPI Tracking Spreadsheet
  27. 27. Thank you! Contact me at keely@keelysaye.com

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