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Grow Your Business with Social Media

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Keely Saye speaks to the American Advertising Federation of the Midlands about growing business through social media. She covers strategy, process, case studies, analytics and tools to drive web traffic and convert leads.

Published in: Business
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Grow Your Business with Social Media

  1. 1. Grow Your Business with Social Media<br />Strategy: Inbound Marketing<br />AAF of the Midlands October Luncheon<br />
  2. 2. Outbound Marketing<br />Traditional Media<br />Print<br />Radio<br />TV<br />Direct Mail<br />Telemarketing<br />Email<br />
  3. 3. Strategy: Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO<br />Webcasts<br />Viral Video<br />Opt-in Newsletters<br />
  4. 4. Inbound vs Outbound<br />New<br />Pull<br />Permission<br />Time<br />Traditional<br />Push<br />Interruptive<br />$$$<br />
  5. 5.
  6. 6. Inbound Marketing<br />Get Found<br />Convert<br />Analyze<br />
  7. 7. Process<br />Crawl<br />Social Media 101<br />Social media strategy<br />Network development<br />Walk<br />Content development<br />Enrich content<br />Multi-media production<br />Run<br />Engage online influencers<br />Offline meet-ups<br />Online ads<br />Fly<br />Embrace community<br />Fly on your own<br />SEO<br />
  8. 8. Get Found<br />Build an online presence<br />Develop content<br />Publish and promote<br />Search engine optimization<br />
  9. 9. Get Found: Build an Online Presence<br />Start a Facebook fan page<br />Use Twitter for resources & PR<br />Use Linkedin for business networking<br />Follow blogs<br />Subscribe to newsletters<br />Microblog<br />Bookmark (Digg, Delicious, Stumble Upon)<br />Engage <br />
  10. 10. Facebookvs Twitter<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14. Get Found: Develop Content<br />Blog<br />Videos<br />Podcast<br />Screencast<br />Presentations<br />eBooks<br />Webinars<br />News releases<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19. Get Found: Publish and Promote<br />Your website/blog<br />Facebook<br />Twitter<br />Linkedin<br />YouTube<br />Flickr<br />Eventbrite<br />Evite<br />iTunes<br />Slideshare.net<br />Delicious<br />StumbleUpon<br />DIGG<br />
  20. 20.
  21. 21.
  22. 22. Get Found: Search Engine Optimization<br />On-Page SEO = 25%<br />Text<br />URL<br />Page title<br />Page descriptions<br />Metatags (keywords)<br />Alt-text<br />Off-Page SEO = 75%<br />Inbound links<br />Recommendations<br />
  23. 23. Convert:Call to Action<br />Download free eBook/white paper/tip sheet<br />Receive free text messages<br />Register for an event<br />Sign up for a webinar<br />
  24. 24.
  25. 25. Convert:Landing Pages<br />Microsite within your main domain<br />Campaign focused<br />Promote on website/blog, social networks, traditional media<br />
  26. 26.
  27. 27.
  28. 28. Analyze<br />Traffic growth<br />Channel optimization<br />Google Analytics<br />Facebook Insights<br />
  29. 29. Google Analytics<br />
  30. 30. Facebook Insights<br />
  31. 31.
  32. 32. Tools<br />Google Analytics<br />Google Reader<br />Hootsuite.com<br />AdWords Keyword Tool<br />ScreenFlow<br />Animoto.com<br />CartoonMe.com<br />WebsiteGrader.com<br />SocialMention.com<br />TwitterGrader.com<br />Wufoo.com<br />Xtranormal.com<br />
  33. 33. ScreenFlow Example<br />
  34. 34. The Social Media Revolution<br />
  35. 35. Thanks to<br />
  36. 36. QUESTIONS?<br />

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