Beyond the Buzz | Social Media Marketing

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We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.

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  • Consumer-to-consumer driven Viral in nature 4 basic qualities of viral content: 1) Educational 2) Inspirational 3) Funny/Entertaining 4) ControversialWhitepaper examples Repurpose existing content Children’s Trust of SC example
  • Beyond the Buzz | Social Media Marketing

    1. 1. Beyond the BuzzSocial Media Marketing
    2. 2. Outbound Marketing• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email
    3. 3. Inbound Marketing• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
    4. 4. Outbound vs. Inbound• Traditional • New media• Push • Pull• Interruptive • Permission• $$$ • Time
    5. 5. Inbound Marketing Get Analyze Found Convert
    6. 6. ProcessCrawl Walk Run Fly• Social media strategy • Conversion campaign • Traffic growth • Fly on your own• Microblogging execution • Channel optimization • Lead nurturing resource development • Landing page • Campaign • Repeat conversion• Automation software development optimization campaigns• Blog publishing • Lead nurturing strategy schedule
    7. 7. Get Found• Identify buyer personas• Build an online presence• Follow content resources• Follow online influencers• Microblog THEIR content first• Share interesting and relevant content
    8. 8. Get Found | Content is KingConsumer-to-Consumer Types of Content• Educate • Blogs• Inspire • Industry articles• Entertain • Videos• Insight controversy • eBooks • Whitepapers • eBooks • Webinars • Presentations
    9. 9. Get Found |Your Website
    10. 10. Get Found | SEO On-Page SEO = 25% Off-Page SEO = 75% • Text • Inbound links • URL • Recommendations • Page title • Page descriptions • Metatags (keywords) • Alt-text
    11. 11. Get Found | 10 Tips for SocialOptimization• Integrate your blog into • Create conversion your main domain campaigns quarterly• Install share buttons • Optimize a landing page ABOVE each post • Feature conversion• Feature social media campaign on every icons on every page possible page• Offer RSS feeds • Use Google Analytics• Offer subscribe to RSS • Use social media by email analytics tools
    12. 12. Convert• Develop a hook• Create a landing page/tab• Simplify form• Call to action• Feature conversion campaign EVERYWHERE• Integrate traditional advertising and PR
    13. 13. Convert | CampaignsSocial Media Website• Contest • eBook• Sweepstake • White paper• Coupon • Webinar• Petition • Tip sheet• Quizze • Text message• Trivia challenge • Event
    14. 14. Analyze• Traffic growth• Channel optimization• Google Analytics• Facebook Insights
    15. 15. Analyze | Google Analytics
    16. 16. Analyze | Facebook Insights
    17. 17. Analyze | Facebook Insights
    18. 18. Analyze | TwitterCounter
    19. 19. Analyze | TweetReach
    20. 20. Analyze | YouTube Insights
    21. 21. Tools• GoogleApps • Linkedin Labs• Hootsuite • CartoonMe• Buffer • SocialMention• ScreenFlow • Grader.com• Animoto.com • Wufoo.com• Dropbox • Xtranormal.com
    22. 22. QUESTIONS?

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