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Putting the Web tpo Work for you


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presentation fro 2015 E&I Conference

Published in: Marketing
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Putting the Web tpo Work for you

  1. 1. Putting the Web to Work For You Presented By David Clark @DavidOfClark
  2. 2. What’s Happening on the Web ?
  3. 3. Overview Basics- Creating a solid foundation Stats Analysis – Got visitors ? So what ? Power of Video- Conversion Rate Booster Email Marketing Pay Per Click– When you gotta pay… Search Engines – Ah, Gooooooooooogle… Other Ways to Stand Out- why & how
  4. 4. Tools in the Web Marketers Belt
  5. 5. The Basics Know Your User Groups Create a Plan Humanization of Brands
  6. 6. It Starts with a Great Website • You’ve got 50 milliseconds… • 75% judge a companies credibility by the look of their website
  7. 7. Websites - UX 5 Second Test F Pattern SIMPLE SIMPLE SIMPLE One Call to Action White Space Image Source: my market research method
  8. 8. Statistical Analysis Landing Exits Mobile vs Desktop Bounce Rate Set Some Goals
  9. 9. Power of Video 65% Of Users Visit The Marketer’s Website After Viewing A Video 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety Social Is begging for it! YouTube is number 2 Types of Videos
  10. 10. Email Marketing Inexpensive and Easy! Great Subject Lines = Opens Using a third party is important – don’t get yourself blacklisted! Track EVERYTHING Build (don’t buy) a good list Put yourself in your subscribers shoes Call To Actions/ Link to your website ALWAYS A/B Test
  11. 11. Search Engines (SEO) TIME is the one thing we DO know makes a difference Slow Growth It’s about your entity Content needs to answer questions NO ONE can make guarantees Adopt ‘best practices’ and stick with it
  12. 12. Pay Per Click (SEM) The fastest way to get visitors on your website budget, & location Write GOOD ads, make ‘em RELEVANT Monitor and revise often Quality score controls your cpc Landing Pages Retargeting
  13. 13. PPC – Landing Pages Improves conversion rates overall Create custom content specific to the ads Simplifies the research process  The average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher
  14. 14. PPC- Retargeting 96% of the people who visit a website will leave without ever converting to a lead or sale Source : BIG FLARE DIGITAL LTD
  15. 15. Stand Out- Get Reviews
  16. 16. Stand Out -Google Business View
  17. 17. Questions David Clark zeekee 205.983.6761 @DavidOfClark