eMarketing For Entrepreneurs - The Power of Mobile Marketing


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Stephen Brand of Mindgrab Mobile presents "The Power of Mobile Marketing: Imagine - 98% of your target audience will read your messages" at the eMarketing For Entrepreneurs Conference at Corporate College East on May 4th, 2007. Brought to you by the Key Entrepreneur Development Center.

Published in: Business, Technology
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  • Great presentation about the require to innovate company models; how you can represent them succinctly; as well as the need to make advancement initiatives actionable. Superb use of photographs and obvious to see illustrative samples.
    http://dashinghealth.com http://healthimplants.com
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eMarketing For Entrepreneurs - The Power of Mobile Marketing

  1. 1. Stephen Brand [email_address]
  2. 5. <ul><ul><li>96% of Text Messages Are Viewed </li></ul></ul><ul><ul><li>68% of Ads Are Remembered </li></ul></ul><ul><ul><li>14% Responded To Offers </li></ul></ul><ul><ul><li>18% Forwarded Offers To Friends </li></ul></ul>
  3. 6. 89% of Major Brands Planning to Market via Mobile Phones by 2008 More Than Half of Brands Plan to Spend up to 25% of Marketing Budget © copyright 2007 MMA Global
  4. 7. 100 million text messages were sent in conjunction with the last two seasons of “American Idol” 4.8 million consumers access The Weather Channel’s mobile Web products each month
  5. 8. Some have you guess the winner?
  6. 9. Others have you choose the winner
  7. 10. Some will even drive over and give you keys to the mansion you want to check out!
  8. 11. Some will give you the chance to win valuable prizes!
  9. 12. Others will give you a Mobile two for one coupon at your favorite restaurant!!!!
  10. 13. Election 2004 was about blogging. Blogging may be &quot;over.&quot; We may be talking about the . . . great text-messaging campaign of 2008 Dean's organization was the first to woo the small donor online with an unprecedented number of  contributions of $100 and under. Political organizers are now preparing to lure $5 donors via text-messaging over cell phones.
  11. 14. “ We activate traditional media,” says Jack Philbin, president of Vibes Media, a Chicago-based mobile marketing specialist. All mass media are one-way media. Adding a mobile element makes them two way communications. Why not put that mobile call to action on every piece of media you have out there? You now have a response and measurement tool. It’s instant data, instant gratification. Mobile is not everything, but part of a larger marketing program
  12. 15. Text messaging is a commodity Your job is to wrap a compelling strategy around the medium
  13. 16. What are the key characteristics of mobile???
  14. 17. Consider the following <ul><li>Legitimately get cell phone numbers </li></ul><ul><li>Leverage urgency and immediacy </li></ul><ul><li>Don’t overstay your welcome </li></ul><ul><li>Don’t share these numbers with anyone </li></ul><ul><li>Measure, measure, measure </li></ul><ul><li>It’s a tool to combine with traditional media </li></ul><ul><li>Keep up with the trends </li></ul><ul><li>Have fun </li></ul>
  15. 18. Cell phones are very personal and intimate Don’t violate the trust you earn!
  16. 21. Stephen Brand [email_address]