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Informate Report - IPL 2010 - Content Accessed On Mobiles


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IPL 2010 is probably India's most popular sporting event this year. And there are several ways in which people are accessing content related to IPL. Besides TV, we have the Youtube channel online, multiplexes, pubs and of course through the mobile. Here is a sneak preview of mobile consumption related to IPL.

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Informate Report - IPL 2010 - Content Accessed On Mobiles

  1. 1. Indian Premier League on Mobile <br />“An Informate Mobile Intelligence Report”<br />Data for Week 1: 11th- 20th March 2010<br />
  2. 2. <ul><li>Informate Mobile Intelligence, consists of 2 products</li></ul>Informate Meter – Behavioral data from a metering application which tracks SmartPhone usage<br />Informate Quest – On-device survey platform that captures attitudinal data of users<br /><ul><li>Informate Mobile Intelligence offers</li></ul>Mobile consumer intelligence - With the help of India's first on-device mobile meter, Informate captures real time mobile phone usage across a wide network of mobile users<br />The most accurate metrics on mobile behavior today, providing actual mobile usage data on a regular basis<br />Together with our monthly consumer survey, the Informate report presents critical insights and competitive benchmarks which will enable organizations to plan richer business and competitive strategies<br />2<br />Informate Mobile Intelligence : An introduction<br />
  3. 3. Informate Mobile Tracker : Methodology<br /><ul><li>SmartPhone users are recruited using purposive sampling as per the quota plan
  4. 4. Quota plan based on tele-circle (representative cities within each circle), age range, gender spread, handset price range & available service operator
  5. 5. On successful registration & installation of the SmartMeter, his/her profile data is collected
  6. 6. The meter starts tracking the usage and Actual usage data of every panelist is captured and is transferred through GPRS to the server, on a daily basis
  7. 7. Captured actual usage of applications/ features etc., are analyzed at the aggregate level to understand behavior and track usage patterns</li></ul>Mobile User<br />Completes Registration<br />Agrees to be a part of the meter panel<br />Operator<br />Receives an SMS with a WAP link to the application<br />Informate<br />How Informate works?<br />Oparticipating in the brands survey. Click to continuen behalf of DB5, thank you for<br />Installs meter application on device<br />Option s Menu<br />Application transfers usage data to Online Servers on a daily basis<br />Online access to view periodic reports<br />3<br />
  8. 8. Huge spike in the data seen on websites during IPL as compared to the pre-IPL period.<br />
  9. 9. Share of the IPL based websites – based on Pageviews<br />Overall, amongst IPL based websites Crickinfo tops the share of page views followed by IPLT20.<br />
  10. 10. Top cricket applications- based on reach <br />Reach (%): Percent of total universe accounted for by total application users during the report month<br />
  11. 11. Top cricket based games – based on reach <br />Reach (%): Percent of total universe accounted for by total application users during the report month<br />
  12. 12. Thank You!<br />8<br />