Informate report - Communication Trends for SmartPhones in India


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This Informate Report focuses on Communication Trends on SmartPhones in India, the interplay between calls, messaging, chat and social networking.

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Informate report - Communication Trends for SmartPhones in India

  1. 1. Communication Trends for SmartPhones<br />“An Informate Mobile Intelligence Report”<br />India, Oct 2009 – Feb 2010<br />
  2. 2. Presenting Informate….<br />With the pace at which the Smartphones and allied services landscape is changing and evolving, its imperative to have a consumer intelligence mechanism that is equally dynamic, holistic, accurate and more importantly measurable over a period time. <br />Informate Mobile Intelligence brings you real time, comprehensive, actual usage data through its unique on-device metering product – ‘Smartmeter’.<br />When combined with the Quest [a syndicated SMS survey to capture attitudinal data], marketers and organizations get a complete picture of consumer behavior and competitive intelligence. <br />Informate already has a panel size of over 4000+ Smartphone users. <br />All our backend database structures and operations are scalable to handle large volumes of data. <br />Being a subsidiary of a research organization, we have a vast experience in understanding and analyzing research data.<br />2<br />
  3. 3. Informate’s Methodology<br />3<br />Empanelment procedure<br />Meter Deployment<br />Panelists recruited onlinethrough ads rendered on the mobile web<br />Meter app also available as download on leading app stores<br />Targeting by mobile OS to get representations of the OS of interest<br />Actual usage dataof every panelist is captured and is transferred through GPRS to the server <br />Data is posted to our servers on a dailybasis- usually multiple times in a day<br />Actual usage of applications/ features etc., are analyzed at the aggregatelevel to understand behavior and track usage patterns<br />Mobile User<br />Agrees to be a part of the meter panel<br />2<br />1<br />5<br />3<br />4<br />Completes registration<br />Receives an SMS with a WAP link to the meter app<br />Installs meter app on device<br />App transfers usage data to Online Servers on a daily basis<br />Online access to view periodic reports<br />6<br />7<br />
  4. 4. 4<br />Average Usage Duration <br />Informate Mobile Usage tracker reveals that active time spent on SmartPhones shows a steady growth over last few months (over 3 hours spent per day)<br />Usage time per user (Minutes/ day)<br />Overall communication contributes more than 1/4th of the total active time spent on mobile.<br />Marginal rise in time spent on Communication over the last couple of months.<br />While time spent on voice calls show a dip, messaging & Chat shows an upward trend.<br />Communication Split (Minutes per day)<br />Other communication:-Voice mail, Connectivity, email etc)<br />Source:Informate Mobile Meter<br />
  5. 5. 5<br />Call and SMS Metrics<br />Steady decline observed on time spent on voice calls. Average time spent on outgoing calls is more than incoming calls.<br />Call Time (in Seconds)<br />Overall increase seen in messaging trends over the last few months. <br />No. of messages received per day is higher than those sent.<br />Source:Informate Mobile Meter<br />
  6. 6. 6<br />Social Networking websites - Reach<br />Social networking phenomenon carries its popularity on to the Mobile Internet, shows steady growth month on month. <br />Social networking sites (Reach)<br />Orkut and Facebook are amongst top social networking sites visited on the mobile Internet.<br />Source:Informate Mobile Meter<br />
  7. 7. 7<br />Social Networking applications - Reach<br />Social networking applications are gaining popularity too.<br />Social Networking Apps (Reach in %)<br />Rockettalk and Orkut are the most popular social networking applications used.<br />Source:Informate Mobile Meter<br />
  8. 8. Thank Youfor more details contactanswers@informatemi.commore SmartPhone Metrics available at<br />8<br />