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Informate is a mobile analytics company that is now providing competitive analytics solutions to App Developers. There are several tools that offer developers access to their own application analytics but nothing which offers insights into usage of other competitive apps used by the consumer. Using on-device metering technology, Informate can provide these valuable insights to developers. Typical questions answered are: Which other apps does my consumer use? What is the share of my app vis-a-vis other apps? Is my app stickier than competition? And a lot more.