Informate - Competitive Application Analytics - for App Developers

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Informate is a mobile analytics company that is now providing competitive analytics solutions to App Developers. There are several tools that offer developers access to their own application analytics but nothing which offers insights into usage of other competitive apps used by the consumer. Using on-device metering technology, Informate can provide these valuable insights to developers. Typical questions answered are: Which other apps does my consumer use? What is the share of my app vis-a-vis other apps? Is my app stickier than competition? And a lot more.

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Informate - Competitive Application Analytics - for App Developers

  1. 1. Competitive Application Analytics Overview<br />September 2011 <br />
  2. 2. Informate – Competitive Application Analytics<br />Simple and Insightful!<br /><ul><li>Informate provides powerful insights on how consumers interact with not just your mobile application but also the category your app falls into
  3. 3. Informate Competitive Analytics helps app developers understand the competitive landscape of apps, ascertain their app usage and stickiness vs. competition and hence create better app engagement strategies
  4. 4. Informate is one of the first companies to provide such a holistic view of app usage to the developer community</li></li></ul><li>Informate – Competitive Application Analytics<br />Which platforms are supported?<br /><ul><li>Informate supports iOS, Android, Symbian and Blackberry</li></ul>How does it work?<br /><ul><li>Informate has created an on-device metering application called SmartMeter which captures device usage.
  5. 5. Once the developer’s main application is downloaded on the handset, user permission is sought for downloading SmartMeter on the device. If the user installs SmartMeter, the users app usage data is tracked, logged and reported back to Informate servers for analysis. Only aggregate data is available and individual user data is not identifiable.
  6. 6. Developers get a huge amount of insightful data around handset behavior, usage of various apps within their category, relative usage of various apps and a lot more. </li></li></ul><li>Informate – Competitive Application Analytics<br />What engineering integration is needed at the developers end?<br /><ul><li>The developer is provided a short piece of code to be integrated into their application. This code is not more than 10kb in size
  7. 7. Post integration, the application can be put into production and the analytics are available using an online interface </li></li></ul><li>InformateSample Analytics<br />
  8. 8. Sample Analytics (1)<br />Top Finance AppsInstalled among Bloomberg App Users<br />SAMPLE<br />Installed (%)<br />
  9. 9. 7<br />Sample Analytics (2)<br />Top Finance AppsInstalled vs. Used among Bloomberg App Users<br />SAMPLE<br />Installed (%)<br />Reach (%)<br />
  10. 10. Sample Analytics (3)<br />8<br />Active Time<br />100 mins<br />SAMPLE<br />
  11. 11. Thank You!<br />Contact: <br />Kedar Sohoni <br />President, Informate<br />kedar.s@informatemi.com<br />

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