Millennials: Why you should care


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Who are millennials,and how will they impact our world in the next few years. We will look into what they like, what they read, watch, and how they communicate... Generally, we will answer the growing question about how the largest group on the planet truly lives.

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Millennials: Why you should care

  1. 1. Generation Y The Next Great Generation Created by Kristen Cosentino
  2. 2. First coined by William Straus and Neil Howe in Millennials Rising: The Next Great Generation Sociologist, Kathleen Shaputis labeled Millennials the “boomerang generation” and the “Peter Pan” generation Born in 1980-2000
  3. 3. Delayed “Rites of Passage” into Adulthood Perceived to be “late bloomers” compared to preceding generations Late to move out Late to get a job Late to marry Late to buy a house Late to have first child
  4. 4. Millennials are the largest generation on our planet And as baby boomers taught us… The larger the generation, the greater the influence over social norms, expectations, and behaviors.
  5. 5. Why should we care? Millennials’ spending power is on the rise • By 2018, annual spending power is expected to be 3.39 trillion Source: Oracle
  6. 6. Who are Millennials? What do they like to do? What do they value? What do they buy?
  7. 7. The modern family • Approachable • No topic is off-limits • Honest • Friendly and informal • Humor • Open-minded • Equality
  8. 8. “millennial” celebrities • Original • Confident • Controversial • Independent • “Loud and proud” • Cutting-edge • Unpredictable
  9. 9. Social groups • Loyal • Diverse • Accepting • Open-minded • Equal
  10. 10. A “Dream Big” mentality 54% want to start a business or have already started one 90% think being an entrepreneur is a state of mind
  11. 11. 92% believe success should be measured by more than profit By 2025, 3 out of 4 workers will be millennials 80% want regular feedback from their employers The employee Source: Time
  12. 12. The student 50% say they don’t need a physical classroom 50% believe that online colleges are reputable 39% view the future of education as being more virtual in the future Source: Millennial Branding
  13. 13. The traveler  From 2000 to 2011, Bicycle commuting rates in large BFC’s increased 80% (NY, SF, DC) Real estate prices are rising in places near bus and train stations
  14. 14. 48% of Millennials say word- of-mouth influences their purchases Only 17% say that TV ads promoted them to buy The consumer Source: Intrepid
  15. 15. Millennials want brands that are: Fun Approachable Transparent Progressive Socially Responsible
  16. 16. So, How do you reach millennials? …on their mobile devices
  17. 17. What does this mean for marketers? Ads must be savvy: Relevant Smart / Funny Engaging Conversation-starters Memorable Unobtrusive
  18. 18. Wearable mobile devices are the future… In fact, they may come out as soon as this year… Mobile advertising must be:  Practical  Fun  Smart  Tech-savvy  Convenient  Interactive The next chapter…
  19. 19. The future is limitless