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daun muda diana & amanda

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daun muda

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daun muda diana & amanda

  1. 1. ISSUE The National Museum keep the heritage of Indonesia, but unfortunately not so many people interested to visit because they have no idea what's in there and they think museum is not fun and boring. So how can we attract people to come?
  2. 2. INSIGHT We focusing our target audience on children, because they love story, full of imagination, easy to get influenced, and burst with curiosity. Usually they get the biggest influenced by what they read or watch. We see how the Disney story excites them to go to Disneyland and Hollywood movie fascinates them to go to Universal studios. So this time we need to excite them to go to the National Museum.
  3. 3. IDEA u N I N I Starts with a comic ends at the National Museum
  4. 4. hllrtlrciri -u 4 l *in* If ; i ? kiri *zlftfrlilif l Htniñrui Iiivjlvnrimiranri l1'i: :'r: vii1v, i lift-v WM: “cuit *f2i`| “CIIl'$l'r Hñaii-*riiltyw arri, ” Lilkitxqgll* nur iri: . .ir llfêllt: ”utusan-ia
  5. 5. When they read the comic, they will not M find the end part of the story there. ' l *mgk _____________________________ __ Instead, we replace the last strip of the m? , comic with a free ticket to the National "usm "ASDNAL Museum where they can read the rest of l the story there. Penasaran? Te kan kelanjutan ceritanya di '_ * ' Museum Nasio . Kamu juga bisa bertemu . . langsung dengan bajak laut dan nonton I pertunjukan bonekanya yang super seru. : l X I - a I n - z I I UI I C : X I 0 I z I - z I _ I I VI I I I I I I I I I I I wil Dad, l want to go to the national museum!
  6. 6. BERSAMBUNG TIKET MASUK GRATIS MUSEUM NASIONAL enasaran? Temukan kelanjutan ceritanya di Museum Nasional. Kamu juga bisa bertemu langsung dengan bajak laut dan nonton pertunjukan bonekanya yang super seru.
  7. 7. IT DOESN'T STOP THERE. .. We also redesign the boring explanation sign become something fun to read for children and dressed up the guide like the character in the comic. Kalung Emas Putri Petong Putri Petong yang berasal dari kerajaan Padang terkenal akan kecantikan dan kebaikan hatinya. Oleh karena itu banyak sekali pangeran negeri tetangga yang datang membawakan ia perhiasan bertahtahkan permata dan mutiara untuk dapat mencuri hatinya. u : mu Paul omong Bajak Laut 8x Guci Antik dari Cina Suatu hari, kapal utusan dari Kera Cina yang datang membawakan u untuk Kerajaan Majapahit disera oleh bajak laut. Waktu sedang bertarung, tiba-tiba saja kapal itu dihantam oleh gelombang besar. Seluruh upeti berupa koin emas dan guci antik tenggelam di dasar lautan.
  8. 8. “i , Kuasa : ñjijelflfli çtcnhfniljaçi, , : Iv/ lami v. v=;1t(: ii; ni«: :l itu: vivdll , iiçnlicil : i Ylil, l'1'; |"; l~f» : iitcnry/ kalhiitçi ; iiicxviv/ izirzii: itali. : tziiémi “crita iitziitçiry/ cif tirani' alvian cxcnunfiitv/ ini : izin: _Ifljçkfill iiuiii Yllaljz, _- t& s. ill | llvulllllll 'llllllll "A, ; _l l . . lia; l l . « i( I(
  9. 9. The idea can be use for other project to raise the awareness to visit museum and change the stereotype that saying museum is a boring place. Museum is a place where you can have fun and learn about the history of your country. Military Museum Wayang MUSGUm Jakarta Historical Museum
  10. 10. The idea can be use for other project to raise the awareness to visit museum and change the stereotype that saying museum is a boring place. Museum is a place where you can have fun and learn about the history of your country. Military Museum Wayang MUSGUm Jakarta Historical Museum

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