The Business Of Event Planning


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Book By Judy Allen

Published in: Business, Travel
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  • Judy Allen is one of the world’s leading event planners and the bestselling author of ten event-planning books.Judy has planned events for more than 2,000 people and in 30 different countries.She has planned events such as:Disney’s worldwide theatrical opening-night gala for Beauty and the BeastOscar-winning director Norman Jewison’s 25th anniversary celebration for Fiddler on the Roof
  • This book talked about how to plan mostly for business events, such as corporate travel meetings or business vacations. It layed out the steps in how to make a proposal to a client, such as what to include in their packet and when to hand it to them.Interesting tip: Do not hand them the complete package until you are done presenting. Only hand them an outline for them to follow along in so that they will pay attention and not be flipping forward.How to charge clients; the different ways to get paid and the ups and downs to them.You should always be honest with a client up front about how much you are charging them and for what.How to write a contract and what to include.Always cover your butt for EVERYTHING.Example: 9/11 Sample Event planning worksheets to refer to.
  • I was surprised on all the details that go into the event at such an early stage. For a proposal, you may not even get the client, but yet the whole event needs to be thought out down to every detail.Down to what flower you use, what restaurant you will eat at, and even what TYPE of coffee break you will have.
  • I would love to learn more about social events. I’m interest in wedding planning, so I would love to learn more about that. I also would like to read a book that is more full of cool ideas on how to make your event stand out.
  • This book is VERY repetitive. It basically says the same thing in every chapter, but it different ways.Would probably be good to read the book in stages.If your planning a business travel event, whichever stage you are about to tackle.
  • The Business Of Event Planning

    1. 1. The Business of event planning<br />Behind-the-Scenes Secrets<br /> to Successful Special Events<br />By Judy Allen<br />Brought to you by Kacie Whigham<br />
    2. 2. 10 event planning books<br />Disney<br />Fiddler on the Roof<br />JUDY ALLEN<br />
    3. 3. Proposals<br />Samples<br />Planning Special Events<br />
    4. 4. Details! Details! Details!<br />SURPRISE!<br />
    5. 5. Social Events<br />Ideas to Stand Out<br />What Next?<br />
    6. 6. Repetitive<br />Read in Stages<br />Will YOU Read?<br />