Evaluation <br />
Inspiration<br />After researching thriller films, I decided to implement elements of a hybrid genre into my teaser traile...
Digital Technology<br />Through the use of digital technology I was able to enhance my ability to construct a media<br />p...
Teaser Trailer<br />Final cut pro: <br />This effective editing tool enhanced my ability to convey meaning and protagonist...
Ancillary Texts<br />Photoshop is a practical picture editing software that allowed me to create visually exciting film po...
Posters:<br />The inspiration for the colours derived from Mexican film posters including “Y tu mama tambien”, the<br />va...
Magazine:<br />I drew influence of how to construct a professional film magazine from successful magazines such as Empire ...
Audience Response<br />Audience feedback was very crucial during my planning, pre-production and distribution stages as it...
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Ev1

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Ev1

  1. 1. Evaluation <br />
  2. 2. Inspiration<br />After researching thriller films, I decided to implement elements of a hybrid genre into my teaser trailer.<br />The two thriller sub-genres I chose to blend together are Psychological thriller and Espionage thriller,<br />these I found tended to work well.<br />I focused on elements such as the codes and conventions of a thriller and espionage film, such as<br />binary oppositions, re-ordered equilibrium and enigma codes. <br />Alfred Hitchcock’s masterpiece “North By Northwest” in which I was greatly influenced by is a<br />prime example of an espionage thriller conveying these codes.<br />This film enticed the audience through the use of fast paced editing, essential sound and emphasis on<br />spectator involvement. Hitchcock wanted the audience to grow an attachment to the character to<br />experience a real cinema viewing.<br /> <br />My media product challenges the typical conventions of the "Conspiracy" theme because on most<br />occasions the main protagonist is male such as Roger O.Thornhill (“North By Northwest”) and Jason<br />Bourne ("Bourne Ultimatum”) but in my teaser trailer the main protagonist is female and expresses<br />masculine traits for instance mental strength to overcome her opponents.<br />My teaser trailer also adapts to the conventions of intensity and suspense by including a “chase<br />scene” and “interrogation scene” which is relative to the psychological and espionage thriller genres. <br />
  3. 3. Digital Technology<br />Through the use of digital technology I was able to enhance my ability to construct a media<br />product marketable for a global audience.<br />Digital technology has evolved over the past few years and during the process consumers have become<br />prosumers with the help of web 2.0.<br />As a consumer we have more control and power over what we watch and where we watch it. <br />(e.g. i-pad and i-phone)<br />Media platforms such as social networking sites, Facebook and film campaigns for instance<br />YouTube helped me to understand what was required for a professional viral campaign. <br />IMDB allowed me to compare and view films’ box office success their film synopsis and taglines this<br />in which helped me in the process of creating my own film synopsis appropriate for my target audience<br />and catchy taglines.<br />I was intrigued as to how film industries marketed their upcoming releases to the public, by<br />conducting extensive research into production, distribution and exhibition of major film companies<br />Including Universal, Paramount Pictures, Warner Brothers and Disney I had a clear insight into how I<br />would construct my own successful viral campaign to appeal for my specific demographic. <br />
  4. 4. Teaser Trailer<br />Final cut pro: <br />This effective editing tool enhanced my ability to convey meaning and protagonist characterisation by<br />using 3-way colour corrector to change the hues and saturation of a clip to give it a more appealing<br />“cinematic” appearance and by creating fast pace edited clips for intensive scenes in which the audience<br />could derive pleasure from for example the “Interrogation scene” and “chase scene”. <br />Motion:<br />I experimented with motion to extract unnecessary mise en scene elements which I realised were of<br />no relevance to the particular “office” scenes.<br />Garageband:<br />This particular software encouraged me to develop my creativity even further by the creation of an original<br />soundtrack thus allowing my teaser trailer to feel more realistic. The influence of the theme music came<br />from trailers such as “Inception” and “Salt”.<br />Livetype: <br />This software contributed to branding as I could use the same typography for my teaser trailer as well as<br />my ancillary texts therefore creating a recognisable brand for the audience.<br />Media programmes have been vital for me to project my product as a teaser trailer.<br />
  5. 5. Ancillary Texts<br />Photoshop is a practical picture editing software that allowed me to create visually exciting film posters<br />to promote my teaser trailer. To show a level of consistency and help the audience recognise my <br />particular branding, I organised my actors and actress to wear their costumes for photographs in which<br />I used for both the posters and magazine front cover.<br />Poster 2 images:<br />Poster 1 images:<br />
  6. 6. Posters:<br />The inspiration for the colours derived from Mexican film posters including “Y tu mama tambien”, the<br />variety of greens, yellows and oranges immediately attracted my attention so I incorporated this theme<br />into my own posters thus displaying authenticity and is visually thought-provoking for the viewer. <br />My background images consist of primary photographs of iconic London city buildings that are of similar symbolism to the posters used to promote the Harry Potter 7 film. <br />
  7. 7. Magazine:<br />I drew influence of how to construct a professional film magazine from successful magazines such as Empire and Sight and Sound, these encouraged me to create an appealing front cover.<br />The focus image is of my two male actors posing<br /> “out of character” thus displaying a light-hearted nature juxtaposed by their on-screen characters’ roles.<br />The foreground image is a street view of buildings in Bank.<br />To conform to the conventions of a magazine front cover I advertised other film posters, a competition and included a bar code, price, date and header on the front cover.<br />
  8. 8. Audience Response<br />Audience feedback was very crucial during my planning, pre-production and distribution stages as it<br />enabled me to outline and define expectations of my specific demographic.<br />After finalising my initial ideas of a film synopsis, poster and magazine mock ups I prompted<br />audience feedback questionnaires and received tangible results which I have used to make<br />Improvements.<br />In particular the Facebook fan page for my campaign was very proficient in gaining critical audience<br />feedback on my content. Fans posted comments and suggestions on how to improve the current<br />product giving me the opportunity to make my teaser trailer more marketable for the target audience. <br />

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