T H E I N C O R P O R A T I O N O F S O C I A L M E D I A
I N T O G O L F C L U B S A N D C O U N T R Y C L U B S
S P E C I F I C T O :
M I D V A L E G O L F A N D C O U N T R Y C L U B
P E N F I E L D , N Y
K A T E D E N H O F F
I N C O R P O R A T I N G G O O G L E + I N T O M I D V A L E
C O U N T R Y C L U B B Y B E N E F I T I N G T H E
M E M B E R S T H R O U G H S T A F F
C O M M U N I C A T I O N , M E M B E R - M E M B E R
C O M M U N I C A T I O N , A N D S T A F F - M E M B E R
C O M M U N I C A T I O N T H R O U G H S O C I A L M E D I A .
Background of Google+:
Using many of Google’s services, the launch of
Google+ in 2011 is the new and improved site of
social media. It combines many of these similar ideas
through an individual profile to connect with others.
Google+ works differently and will be beneficial in
many ways for Midvale Country Club.
100 Million active users around the world and at
least 60% log in everyday. With these numbers
growing it shows statistically how far this can reach
and impact positively to the Midvale Community
Features of Google+:
The video paired with each feature gives a short
introduction on how each aspect works made by
To learn how to build your Google+ profile today reference to:
Create a personal profile that creates your
personal brand as a person to share with
others. Example: Bill Gate’s Google+ Profile.
Create a private
community for the
Members and Staff to
Start by watching this
Google+ video for an
intro to Google+
Sharing information in this
private community when each
individual is apart of the
Benefits and Uses:
Superintendent posts the Greens and
weather update by 6 AM.
Head Chef posts a picture of today's
General Manager provides the events
for the day and upcoming events.
A place for people who love Midvale to
For an introduction of
Google+ Circles and
how they work:
The Board of Directors
The Management Staff
The SnackStand Girls
The list can go on and on from each
department. Creating Google+ Circles
will create private sharing and
communication. The sharing of this
weeks schedule, a list of what needs to
be done for the day, and friendly news
from co-workers to one another.
Midvale will utilize
Google+ events to its
full advantage with
different events from
the golf course to the
club house happening
everyday. Making them
Everyone can contribute to one
big photo album.
Sharing time-changes, news, and
RSVP’s become quickly shared
Utilizing the feature Party Mode.
Posting to the party—as it
To learn more and see how it
works. Google+ Events.
Through Google+ Circles
you can Manage your G-
mail account and
organize with certain
groups of people.
This helps filter and
organize your inbox, so
you aren’t searching for
From personal to
professional life this is
How Google+ will
benefit Midvale and the
way it works is found
With more engaging
feature of video
brought to a new level.
Use for on course communication
with members and staff.
If you need to have a large group
meeting, you can have a
collaborative hangout and invite
multiple people to chat. If at a
desktop you can actually have a
video chat with all of your
employees in one department.
Editing documents to
get each director of
each department at
Midvale CC is
collaboration goes a
Once your hangout is created, you
can edit, comment and revise
documents as a group through
See the next slide for an example
of this integration.
How Google+ Pages has
Getting feedback is the one way
Midvale Country Club improves
By creating a Page, it brings all of
the past features of Google+
together into one place to benefit
It will increase your ranking on
Impact of Google Plus In 2012:
Not convinced yet? See how the world has
benefitted from Google+ in 2012.
The Lack of Social Media:
Midvale Country Club needs a basis for social media
where everyone can connect at any time of the day.
Without a Twitter and lack of interaction on our
website and Facebook; Google+ will give you the
ability to flourish online and become a club that
people are interested in joining.
Continuing the Tradition:
Here at Midvale we work to embrace families and
To do this, new membership is the key to beating the
days of economy hardships.
With connecting through Google+ the ability to find
information and all that Midvale Country Club has to
offer will be beyond beneficial.
Social media is one of the most beneficial tools of
advertising, that costs nothing, taking advantage of
Google+ is something that is a must have.
How to Do it:
There is no need to hire a Social Media coordinator.
With all the students that work at Midvale Country
Club, give an opportunity for one to practice their
Communications studies here where they work.
Give this intern/employee responsibility of the
Advertise it in the next newsletter and spread the
word to join.
Create a workshop where all employees create their
Page and create circles.
Once all in place, Google+ will grow, watch followers
increase and communication improve to a whole new
Starting something new to benefit and make
collaborative communication with a company has
positive impacts across the board. With the ability to
increase membership and share all that Midvale
Country Club has to offer, Google + is a necessary
aspect of our social media improvement.
Contact me with any questions or concerns at
I would love to hear your feedback, use this link to
Find me on Google+
Sullivan, Danny. “If Google’s Really Proud Of
Google, It Should Share Some Real User
Figures.” Marketing Land. N.p., 12 Apr 2012.
Web. 6 Aug. 2013.
Information and videos used at: