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The home-baked approach <ul><li>IBM building Keith De La Rue - Using Social Media

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The home-baked approach IBM building in-house versions Blue Twit – twitter Beehive - Facebook Dogear - Del.icio.us (favourite sharing) Beehive has 30,000 users (May 2008) Including top executives Assist with geographically dispersed teams Strengthen staff ties Aid with knowledge sharing and innovation http://www.businessweek.com/magazine/content/08_22/b4086056643442.htm

Published in: Business, Education

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