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Wikinomics – harnessing prosumers <ul><li>More Keith De La Rue - Using Social Media


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Wikinomics – harnessing prosumers More than “customisation” Too limited; need early engagement in design Losing control Let customers make own innovations, or they leave Better than ceding the game completely Become a peer Don’t make products, innovate ecosystems Share the fruits Customers want a share of the ownership Eg – Second Life Don Tapscott & Anthony D Williams

Published in: Business, Education