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Leveraging the community <ul><li>Using viral Keith De La Rue - Using Social Media

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Leveraging the community Using viral marketing techniques Build it and they will come? … so long as it is fun or interesting Let your market spread the word “Big Beer” ad Danish traffic authority “Speed control bikini bandits” http://delarue.net/blog/2007/06/get-used-to-21c/ Can you use this inside the organisation? Why not?

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