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The secret sauce of seo

Download to read offline

People think there is a secret sauce to SEO there isn't. They hope it will come from the heavens, from an ebook, from Facebook. Some book. Maybe from Twitter?

No, No and No.

A pillar of inbound marketing is content. Here we put it up to you to at least start. Today. Get working on your content and don't stop - EVER.

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The secret sauce of seo

  1. 1. SO YOU HAVE A NEW WEBSITE
  2. 2. HURRAH
  3. 3. WHERE ARE THE VISITORS
  4. 4. You wait………..
  5. 5. and wait………..
  6. 6. and wait………..
  7. 7. NOBODY IS VISITING
  8. 8. why?
  9. 9. SOME QUESTIONS TO ASK
  10. 10. Does your website have content that is equal or better than your competition
  11. 11. COMPETITION?
  12. 12. Yes Competition… The people who....
  13. 13. have had a presence online longer than you...
  14. 14. have been busy creating relevant useful information online
  15. 15. may have even done some optimisation of their site
  16. 16. and have links from AUTHORITY sites
  17. 17. HUH??
  18. 18. just because your website LOOKS good has no impact on Google* * The better the design the more impact it will have on visitors. But hey you HAVEN’T ANY.
  19. 19. Google just sees words online
  20. 20. it rewards websites that have great words (no not copied ones!)
  21. 21. it rewards websites other websites have linked to who like their content (and no that Indian link farm)
  22. 22. WHAT TO DO??
  23. 23. first realise that you need to do SOMETHING and that starts with content
  24. 24. CONTENT?
  25. 25. content can be lots of things
  26. 26. pages of information on your site
  27. 27. blog posts
  28. 28. FAQs
  29. 29. Informative articles
  30. 30. GET THE PICTURE?
  31. 31. most people do NOTHING
  32. 32. they live on SomeDay Isle* *thanks Brian Tracy for that one
  33. 33. Someday I’ll write something *thanks Brian Tracy for that one
  34. 34. TICK TOCK
  35. 35. staring intently at your website and hoping people visit really does not work that well
  36. 36. changing the logo size doesn't help either
  37. 37. messing around with text in the footer isn't much use either
  38. 38. TICK TOCK
  39. 39. just start
  40. 40. what you create initially won't be amazing (it might!)
  41. 41. create real stuff that helps your potential visitors
  42. 42. solve problems
  43. 43. write simply. Most of us are simple
  44. 44. write simply. Most of us are simple
  45. 45. Use short words. Long words only prove you know long words
  46. 46. DON'T GIVE UP
  47. 47. It takes time. You learn as you go. You will get better.
  48. 48. WHAT ABOUT SEO?
  49. 49. SEO experts can do tons of technical stuff that CAN help you. But...
  50. 50. If people come to your site and the content is crap
  51. 51. Why should they bother interacting with you?
  52. 52. Yes SEO is important. Very much so.
  53. 53. But think of the end user...
  54. 54. Think of what they are looking from from you….
  55. 55. Are you providing it in a form that they understand and use?
  56. 56. THE SECRET SAUCE
  57. 57. People REALLY think there is a secret sauce to getting vistors
  58. 58. there isn't
  59. 59. Its all about hustle
  60. 60. A block of technical knowledge that you learn and fine tune over time
  61. 61. tons of hard work
  62. 62. and content
  63. 63. SO START!
  64. 64. TODAY
  65. 65. Scratch out some ideas on a Post It!
  66. 66. Take some photos for your website
  67. 67. Look at your competition and see what they do best
  68. 68. Then do it 2X, 5X, 10X better
  69. 69. SO START!
  70. 70. This is the last slide. Did you start?
  71. 71. You still clicked next didn't you
  • LeeHills1

    Nov. 4, 2016
  • KeithKennedy9

    Nov. 4, 2016
  • chaibizi

    Nov. 4, 2016
  • JamieMurphy7

    Nov. 4, 2016
  • kdaly100

    Nov. 4, 2016
  • hussaintahirs23

    Nov. 4, 2016
  • AodanEnright1

    Nov. 4, 2016
  • ErnestJohnRagasa

    Nov. 4, 2016

People think there is a secret sauce to SEO there isn't. They hope it will come from the heavens, from an ebook, from Facebook. Some book. Maybe from Twitter? No, No and No. A pillar of inbound marketing is content. Here we put it up to you to at least start. Today. Get working on your content and don't stop - EVER.

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