Social Media and the New Russian Youth

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  • KEY:DOT = BlogSIZE = Prominence, based on # of LinksPOSITION/PROXIMITY = ‘Network Neighborhood,’ based on direct links with others in the map COLOR = Attentive Cluster, bloggers who cite similar resource
  • Social Media and the New Russian Youth

    1. 1. KateAlthausMA RUES Candidate--UNC Chapel Hill<br />Social Networkingand the #NewRussianYouth<br />2 hours ago <br />
    2. 2. statistics<br />1 in 6 Russians goes online daily <br />40% internet penetrationnationwide<br />Most involvedsocial networkers in the world, with a national average of 6.6 hours a month spent on SNS<br />18-24 year olds are by far the most active group of internet users, comprising 62%of Russia’s total online population.<br />Source: www.BCG.com, cyber.law.harvard.edu<br />
    3. 3. Same design and premise as Facebook<br />Founded September 2006<br />At 135 million users, is the largest social networking site in Russia <br />Despite Facebook’s social networking monopoly across most of the world, only about 5 million Russians are active account holders<br />3rdmost visited RuNet website 35thmost visited site globally<br />with 45 million registered accounts <br /> and 10 million daily visitors,<br /> Russia’s 2ndmost frequented <br /> social networking site<br />Reunion network for classmates, old friends<br />5thmost visited RuNet website<br />
    4. 4. blogging<br />Most frequent online activity for 14-17year olds<br />Over 5 million blogs registered on RuNet<br />Youtubemost frequently linked <br />Public Affairs blogs most popular by far—covering issues of news, politics, opposition, activism, and community organizations <br />
    5. 5. At short of 700,00 users, twitter is one of Russia’s least frequented social media sites <br />However, membership is growing at exponential rates <br />similar to that of Facebook<br />Currently most frequented by politicians, journalists, organizations, and businesses<br /> Recently, both President Medvedev and the Kremlin created Twitters in English (as well as Russian), potentially signaling a new interest in gaining approval through social media within the government<br />
    6. 6.
    7. 7. significance: <br />revolution <br />instigator? <br />Web users extremely polarized because of prices, access: <br />40% with regular internet usage <br /> …but 60% with relatively no interaction.<br />Virtually the only media space free of sensors, regulations, rules<br />47% of Russians now trust the internet over any other source of media for accurate and timely information<br />A Twitteruser reported the January 24<br />Moscow airport bombing <br />20 minutes before <br />any other media outlet<br />torrents.ru is the worlds most popular mediapiracysite <br />preference for RuNetnetworking sites over .coms is representative of the extremely <br />low levels of English proficiency within Russia. <br />
    8. 8. This presentation, along with a complete list of linked sources can be found at:<br />http://teachrussia.wikispaces.com<br />

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