Successfully reported this slideshow.

Solving The Interest Problem


Published on

Internet Librarian 2008 conference presentation

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

Solving The Interest Problem

  1. 1. Solving the Interest Problem Kelly Czarnecki Technology Education Librarian, Charlotte Mecklenburg Library & Cliff Landis Technology Librarian, Valdosta State University Internet Librarian 2008
  2. 2. was just thinking. my sister does –alot– of reading, and spends like $1000 a year on just books alone. most of them she reads once then never looks at again. Is there any kind of like…video rental store but for books? would make things a lot cheaper, plus once one person has read one the next person can get enjoyment from it etc
  3. 3.
  4. 4. Obviously, it’s not obvious…
  5. 5. How can they be interested if they don’t know where you are or what you offer?
  6. 6. Beware the Super-User Ego-Hug
  7. 7. We often forget the OUT part of Outreach
  8. 8.
  9. 9. Learn from your library’s (non)Users
  10. 10.
  11. 11. People are FACINATING
  12. 12. Assessment
  13. 14. It’s easier (and cheaper) than it looks <ul><li>Surveys </li></ul><ul><li>User Observations </li></ul><ul><li>Focus Groups </li></ul>
  14. 15. Mobile Literacy Vehicle
  15. 16. Outreach to Incarcerated Populations
  16. 17. Online Learning
  17. 18. Online Learning Cont’d
  18. 19. More Online Learning
  19. 20. Developing Alternate Reality Games The Beast
  20. 21. Take Home: <ul><li>Market the library *outside* of the library </li></ul><ul><li>Find out what your (non)Users want and need. </li></ul><ul><li>Are you doing it right? Measure it and find out (it’s not that hard!) </li></ul>
  21. 22. <ul><li>4. Involving staff in fundraising efforts of the library </li></ul><ul><li>5. Developing ‘out of the box’ partnerships </li></ul><ul><li>6. Blending the traditional/nontraditional </li></ul><ul><li>7. Creating blogs and sites that are interactive </li></ul><ul><li>8. Hiring non library staff for programming and other perspectives </li></ul>
  22. 23. [email_address] [email_address]