Integrated Travel Destination Collaboration

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Integrated Travel Destination Collaboration

  1. 1. TRAVEL DESTINATION COLLABORATION FRAMEWORK Creating “Win – Win” Partnerships By KC YOON 1 FEB 2016
  2. 2. 1 Gaps & Potential Opportunities in Existing Global Travel & Tourism Value Chain Travel & Tourism Suppliers Supplier Direct/ GDS or Wholesalers to Travel Agencies End User Travelers Airlines/Buses/Cruises Hotels/Accommodations Destination Activities Airline/Hotel Sites OTAs Offline Travel Agents Leisure Business Travel & Tourism Package Management Services Destination Information & Travel Booking Services Travel Transfer & Transport Services Tourism Services at Destinations Travel Social Media Sharing/ Reward System Pre travel During travel Post travel PotentialGaps  Consolidating/ Aggregating travel & tour packages at lowest prices  Packaging of destination activities  Travel Focused Travel Maps/  3D Virtual Tours of Travel Destinations  Multi language Translation  Personalised/ Virtual Tourism /Destination Guide  Integrated Destination Service Management  Tourism Activities/Destination Focused Reward Systems  Transport/ Accommodation Sharing
  3. 3. 2 Specific Opportunities in China’s Tourism & Travel Industry Travel & Tourism Package Management Services Destination Information & Travel Booking Services Travel Transfer & Transport Services Tourism Services at Destinations Travel Social Media Sharing/ Reward System Pre travel During travel Post travel  Corporate /Business Travel Management Services  Cruise Services  Outbound Travel Packages Sourcing/Aggregation  Tourism Services Destination Maps  3D Virtual Destination Site Tour  Integrated Destination Services Management  Virtual Travel Guide/Assistant  Tourism Services Reward Management  Instant Interactive Multi Language Translation
  4. 4. Global/China Trends Impacting Market – Key Needs of Tourism Destinations Usage of Mobile Devices to Increase Significantly 3 Major Global Trends Rise of Global Travelers from Emerging Nations Instant, Interactive Multi Lingual Destination Maps , Information & Location Needs of Destination End Target Users (Businesses & Consumers) Emerging Nations Location Tracking + Big Data Drives Service Personalisation Major China Trends Travel will be Major Spend of Chinese Consumers China as Top Outbound Source & Inbound Destination Multi Lingual Translation Services Information & Location Tracking Services Destination Management & “Personalized Travel Guide” Services Reward/ Incentive Management System for Destination
  5. 5. Visualisation of Integrated Management of Tourism Destination 4 Interactive Multi language Virtual Tour Guide Interactive Multi language Destination Info Help 3D Virtual Tour of Palace Map of Surrounding Tourism AmenitiesMap of Surrounding Tourism Amenities “Live” Guide to Current Events at Tourism Site Personalized Rewards/Incentives for Traveler Access to Booking of Tourism Services

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