How to Pitch for PR Pros

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KCSA Strategic Communication's best practices for pitching the media.

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How to Pitch for PR Pros

  1. 1. Front Page WSJ • Global Recession Risk Rises • Outbreak Spurs Calls for New Controls • Goldman Turns Tables on Obama Campaign • The Equestrians Fly Over Jumps, Mounts Arent Along for the Ride • New Super PACs Alter Landscape for House Races NYT • Ireland Plans Bold Measures to Lift Housing • Attention Disorder or Not, Pills to Help in School • With New Vigor, Romney Resets Ohio Campaign • Protestants Lose Majority Status in U.S.USA Today • E-Cyclers Talk Cash for Phones • Supreme Court Returns to Race • Refineries get OK on Cheaper Gas Sac Bee • ADHD Drugs for Lagging Students • Fed Reject Calls to Limit Logging in Aspen Project • Obama, Romney Differ Sharply in Fixing Medicare
  2. 2. Business Section WSJ •Huawei Fires Back at U.S. •Companies Feast on Cheap Money(Market Place) •Art of the Deal: Leon Black Dabbles in Works on Paper •Inquiry into Dewey Collapse Intensifies NYT •IMF Lowers Its Forecast for Global Growth •Welcoming Higher Taxes, But Not that High •U.S. Panel Cites Risks in Chinese Equipment(Business Day) •Wal-Mart and Amex in Prepaid Card Deal USA Today •Marketers Try Wacky Election PR Stunts •California Dreaming of Lower Prices(Money Section) •Home Prices Build to New Peaks in Dozens of US Markets Sac Bee •West Sac City Council Race Shapes Up •Mars Rover Talk s to its Fans (Our Region) •Consultants want to Find Niche market for California Agriculture
  3. 3. Health Section WSJ •What Your Breath Reveals •Tomato Helps Cut the Risk of Stroke, Study Shows(Personal Journal) •Taming a Widespread Disease: New Push to Tailor Treatment •Blood Pressure Myths and Facts NYT •The Digital Doctor •Redefining Medicine with Apps and iPads (Science Times) USA Today •3D Mammograms Add Another Dimension to Screening Debate (Life) Sac Bee •No Health News (Life)

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