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Social Networking Presentation Show


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Social Networking Presentation Show

  1. 1. <ul><li>Welcome to the </li></ul><ul><li>2009 FMLS </li></ul><ul><li>Member Appreciation & Networking Day </li></ul>Social Media for Real Estate
  2. 2. <ul><li>What is Social Media? </li></ul><ul><li>Web 1.0 vs Web 2.0 The Difference? </li></ul><ul><li>Where is Social Media? </li></ul><ul><li>Get Connected </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>What is your Social Currency? </li></ul>
  3. 3. social attitudes, orientations or behaviors which take the interests, intentions or needs of other people into account - Wikipedia
  4. 4. <ul><li>Spend some time getting to know others. </li></ul><ul><li>Produce information of interest and benefit to them. </li></ul><ul><li>Share it and make it easy for others to do the same. </li></ul><ul><li>Listen and respond. Ask questions. </li></ul><ul><li>Do not spend most of the time talking about yourself. </li></ul><ul><li>That’s being social. </li></ul>How do you “Be Social”
  5. 6. <ul><li>Experience is the best teacher </li></ul><ul><li>Practice practice practice </li></ul><ul><li>Engage personally </li></ul><ul><li>Learn and apply to your business </li></ul><ul><li>It’s about PROGRESS, not PERFECTION </li></ul>
  6. 7. <ul><li>Know yourself </li></ul><ul><li>Grow yourself </li></ul><ul><li>Be yourself </li></ul><ul><li>Most importantly….. </li></ul><ul><li>Share yourself with Social Media! </li></ul>Social Media - It’s all about YOU !
  7. 8. What is Social Media? Web 1.0 Read Web 2.0 Interact
  8. 9. What is Social Media? Web 1.0 Read
  9. 10. What is Social Media? Web 2.0 Interact
  10. 11. Owning Sharing & Collaborating What is Social Media? Web 1.0 Web 2.0
  11. 12. What is Social Media? Joihardiman ******** Web 1.0 Owning
  12. 13. <ul><li>36 million views </li></ul><ul><li>195,000 ratings </li></ul><ul><li>284,000 comments </li></ul><ul><li>Can be shared on various </li></ul><ul><li>sites with just a click </li></ul>What is Social Media? Web 2.0 Sharing & Collaborating
  13. 14. Place Placeless Where is Social Media? Web 1.0 Web 2.0
  14. 15. Where is Social Media? In 2000, Media outlets such as Headline News and CNN could only be found on cable or a basic website like Web 1.0 Place
  15. 16. Where is Social Media? Web 2.0 Placeless
  16. 17. <ul><li>All ideas compete on an equal footing . </li></ul><ul><li>Contribution counts for more than credentials. </li></ul><ul><li>Leaders serve rather than preside . </li></ul><ul><li>Tasks are chosen, not assigned . </li></ul><ul><li>Power comes from sharing information, not hoarding it. </li></ul>Where is Social Media?
  17. 18. Where is Social Media? Facebook Twitter Linkedin
  18. 19. <ul><li>Social Media’s placelessness will erase the line between the virtual world and the physical world. </li></ul>
  19. 20. Social Media and Real Estate <ul><li>A Match made in Heaven! </li></ul><ul><li>How do we use Social Media to be a more productive, informed Real Estate agent? </li></ul>
  20. 21. Build your Network <ul><li>Join Groups and Causes </li></ul><ul><li>View Friends of Friends and befriend them </li></ul><ul><li>“ People you may Know” Facebook prompt </li></ul><ul><li>Create a Profile Badge to post on other sites </li></ul><ul><li>Post Links in your profile </li></ul><ul><li>Post Photos and build Photo Albums </li></ul><ul><li>Create lists </li></ul>
  21. 22. Create Lists from your Sphere of Influence <ul><ul><ul><li>Different Sphere of Influence contacts, can become Lists on Facebook. You can then use target marketing to appeal to a specific lists of contacts. </li></ul></ul></ul><ul><ul><ul><li>Possible Facebook Lists to create: </li></ul></ul></ul><ul><ul><ul><ul><li>Baseball Team Church Groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Football Team Bowling Team </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Soccer Team Bunko Group </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Dance Team Book Club </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cheer Squad Flower Club </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Gymnastics Team Country Club Members </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Alumni Groups –College & High School </li></ul></ul></ul></ul>
  22. 23. Post Links on Facebook <ul><li>The more you POST, the more you are seen! </li></ul><ul><li>Once you post a link, your friends can see the link, they can send it to their friends, and so on. At this point it becomes “Viral” (It Spreads) </li></ul><ul><li>If you want to be viewed as a specialist in a certain niche market. Do the research, post the link on your page… others will then see you as the expert! (i.e…Highrise Condos, Golf Course properties, ABC Subdivision) Get informed then SHARE ! </li></ul>
  23. 24. Create Photo Albums on Facebook <ul><li>Create a Photo Album for each of your listings </li></ul><ul><li>Name the Album, as the address of the home </li></ul><ul><li>Include a link to a .pdf file of the brochure. Interested buyers can download and print the brochure direct from your facebook page </li></ul><ul><li>Tag yourself in the listing photo, then the photo will show up in all your friends pages. </li></ul>
  24. 25. Create Groups on Facebook <ul><li>A new way to Farm your area! Let others do the work for you. </li></ul><ul><li>Create GROUPS… a few to consider: </li></ul><ul><li>Subdivision or Neighborhood </li></ul><ul><ul><li>Place links to area resources </li></ul></ul><ul><ul><li>Data from Sold and Listed Homes in the area </li></ul></ul><ul><ul><li>School information for the area </li></ul></ul><ul><ul><li>City information </li></ul></ul><ul><ul><li>Utility Department information </li></ul></ul><ul><ul><li>Link to a mapping application (i.e. google maps, etc) </li></ul></ul><ul><ul><li>Local newspapers </li></ul></ul><ul><ul><li>HOA meeting notes and activity </li></ul></ul><ul><li>Post photos of the area, Parks, Walking Trails, Pool, Playground </li></ul><ul><li>Your Facebook Group Page can become a “One Stop” shop for the subdivision or neighborhood </li></ul><ul><li>(Make sure you have the “Groups” application downloaded on your facebook page) </li></ul>
  25. 26. Other Groups to consider <ul><li>Alumni Group (College, High School) </li></ul><ul><ul><ul><li>Post old photos, newspaper articles, updates on classmates </li></ul></ul></ul><ul><li>Neighborhood Dog/Cat Lover’s </li></ul><ul><ul><ul><li>Photos of pets, funny stories, lost or missing pets, pet sitters </li></ul></ul></ul><ul><li>Homeowner’s Association </li></ul><ul><ul><ul><li>Get togethers, block parties, yard sales/garage sales, photos, babysitters in neighborhood, homeowners phone numbers and email address </li></ul></ul></ul>
  26. 27. <ul><li>Personal Networking </li></ul><ul><li>Professional Networking </li></ul><ul><li>Micro-communications </li></ul>Get Connected
  27. 28. <ul><li>What is Facebook? </li></ul><ul><ul><li>Facebook is a free-access social networking website. Facebook users may choose to join one or more networks , organized by city, workplace, school, and region. These networks help users connect with members of the same network . Users can also connect with friends , giving them access to their friends' profiles. Users can become Fans of company profiles , giving them access to information posted on the company page. </li></ul></ul>
  28. 29. <ul><li>The 35-54 year old demo is growing fastest , with a 276.4% growth rate in the past 6 months </li></ul><ul><li>The 55+ demo is not far behind with a 194.3% growth rate </li></ul><ul><li>The 25-34 year old population on Facebook is doubling every 6 months </li></ul><ul><li>There are more females (55.7%) than males (42.2%) on Facebook. </li></ul><ul><li>More than 200 Million users </li></ul><ul><li>More than 100 Million users log on at least once a day. </li></ul><ul><li>Average user has 120 friends on the site </li></ul><ul><li>More than 3.5 billion minutes are spent on site everyday! </li></ul>Who uses Facebook?
  29. 31. FMLS Facebook Fan Page
  30. 32. Sign Up for Facebook ! joihardiman Your Email Password Male/Female Birthday Click Sign Up
  31. 33. <ul><li>Check in at least once a day </li></ul><ul><li>It’s ok to NOT be friends with everyone </li></ul><ul><li>Explore applications, profiles, pages and groups </li></ul><ul><li>Socialize with others on site, including other agents </li></ul><ul><li>Post photos </li></ul><ul><li>Share a “Good Day” story </li></ul><ul><li>Share informative articles i.e. Real Estate, Hobbies, Traveling, </li></ul>Facebook Tips
  32. 34. <ul><li>What is LinkedIn? </li></ul>LinkedIn is the world’s largest professional network with over 37 million members and growing rapidly. LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
  33. 35. <ul><li>Over 37 million registered users </li></ul><ul><li>Growing by over 1 million users every 17 days </li></ul><ul><li>Twelve million people visit the site every month </li></ul><ul><li>The site represents members in over 150 different industries </li></ul>Linkedin statistics
  34. 37. FMLS Profile
  35. 38. FMLS Group Members
  36. 39. Getting started
  37. 40. Getting started
  38. 41. <ul><li>Keep profile up to date </li></ul><ul><li>Recognize professional nature </li></ul><ul><li>Answer questions, join discussions </li></ul><ul><li>Sign up for update alerts </li></ul>LinkedIn Tips
  39. 42. <ul><li>What is Twitter? </li></ul><ul><ul><li>Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ). </li></ul></ul>
  40. 43. Older than you think… <ul><li>The largest demographic visiting are 35- to 49-year-olds , comprising 42% of all visitors. </li></ul><ul><li>Median age of a twitter user is 31 . </li></ul><ul><li>10 percent of Twitter users are between 55 and 64 , the same percentage as between 18 and 24 . </li></ul>Who uses Twitter?
  41. 46. Pick a User Name Select password Sign in….You are ready to TWEET
  42. 47. <ul><li>Give thought to your username </li></ul><ul><li>Be sure to include your city and short description of yourself in your profile </li></ul><ul><li>Follow a variety of people, brands and organizations </li></ul><ul><li>Reply to others with “@” replies to start or continue conversations </li></ul><ul><li>Be real </li></ul>Twitter Tips
  43. 48. Social currency is like a good joke. When a bunch of friends sit around and tell jokes, what are they really doing? Sharing something they think others will like. And what are most of us doing when we listen to a joke? Trying to memorize it so that we can share it with someone else. The joke itself is social currency. We hear it. We like it. We want to share it. What is Social Currency?
  44. 49. Data? Statistics in your farming area. Expertise? How to buy REO properties. What is your niche market Industry info? Interest rate changes. Stimulus money for homeowners. Tips? Preparing a home to show. Trends? Buyers Market or Sellers Market Identify you Social Currency? What Social Currency can you share with the world?
  45. 50. <ul><li>Who have you engaged with? Why? </li></ul><ul><li>What don’t you like? Why? </li></ul><ul><li>Where do you seem to spend the most time? Why? </li></ul><ul><li>When have you turned to one over the other? Why? </li></ul><ul><li>How do you engage differently? Why? </li></ul>Evaluate each site
  46. 51. Marketing your Social Media sites <ul><li>Put your social media site addresses everywhere </li></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Business cards </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>E-mail signatures </li></ul></ul><ul><ul><li>Mailings </li></ul></ul><ul><ul><li>Sign riders </li></ul></ul>
  47. 52. Build an Agent Brochure <ul><li>As a technology savvy agent, I am a member of several Social Media sites. I take </li></ul><ul><li>today’s technology very seriously as more and more people are using it. </li></ul><ul><li>I have learned to use these sites as a powerful business tool that gets exposure </li></ul><ul><li>to hundreds of people directly, and thousands of people indirectly. </li></ul><ul><li>One of the Social Media sites I use is Facebook. Facebook has over 200 million </li></ul><ul><li>people on the site worldwide. For this reason, we can’t ignore it. I use my </li></ul><ul><li>presence on the Social Media sites to enhance and strengthen all the other </li></ul><ul><li>marketing activities I do. </li></ul><ul><li>For instance on Facebook, I post your listing to the site, I then create a Photo Album and </li></ul><ul><li>title the Album as your property address. Once I upload the photos of your home, an </li></ul><ul><li>interested buyer can click to print a brochure right from the site! Search Engines love Social </li></ul><ul><li>Media sites and make it more likely for someone to find your home on the web. </li></ul><ul><li>In addition, if you have a Social Media profile, I would like to join your Network of friends and have you </li></ul><ul><li>join mine. Then you can follow my marketing activities for your home and others online. </li></ul><ul><li>REAL ESTATE IS LOCAL…… BUYERS ARE WORLDWIDE ! </li></ul><ul><li>Cordially, </li></ul><ul><li>Joi Hardiman </li></ul>
  48. 53. Social media Go ahead.... Take the plunge...