Big Data Kansas City: The Future Of Insights - Keynote: "Big Data: What's The Big Deal?"

Big Data,
what's the big deal?

Big Data Kansas City: The Future of Insights

Big Data, what's the big deal?

Big Data,
what's the big deal?



Introducing Adknowledge Ready for 2013’s Internet

A leading online network offering: unique ad formats, Internet usage, and Internet
data analysis, targeting algorithms, and creative advertising, is expected to see
approaches. double digit growth in 2013.

Adknowledge provides advertisers with quality leads
from hard to-reach places on the Web via multiple
channels, including social networks, display, games,
mobile, apps, and email.

Since its founding in 2004, Adknowledge has grown
organically and through acquisitions (including Miva,
Hydra, and AdParlor) to become the largest privately-
owned Internet advertising network. With hundreds of 2.2 Billion Internet Users
employees located throughout North America, plus 1 Billion Facebook Users
growing offices in Europe and Asia, Adknowledge aims 500 Million Windows 8 Users
to set the standard in optimizing online advertiser ROI.



Why are we talking about Big Data?



What is Big Data?



Big Data



Gartner defines Big Data as:

Big Data is high-volume, high-velocity, and/or
high-variety information assets that require new
forms of processing to enable enhanced
decision making, insight discovery and process
optimization.



3 Vs of Big Data

Volume – It's big, big enough traditional storage
methods need reconsideration

Velocity – Churn, input and/or output surpasses
normal data loading mechanisms

Variety – Data formats are not always uniform



Scott says:

Big Data is scale-out architecture applied to
data processing and storage



What is the big deal
with Big Data?



42 x 100M ~ 4.2Gb



42 x 300M ~ 12.6Gb



42 x 400M ~ 16.4Gb



Do not drive insights from rollups
Source data is the best source

Which of these do you
want an expert literary
analysis to come from

1. Store and process massive amounts of data

Hadoop LexisNexis(HPCC) Greenplum



Split or A/B Testing



2. Event ingestion pipelines turning hourly if not
daily event reporting into real-time data
streams.

Storm S4 Flume



Data Mashups



3. Massive in-memory data stores and
distributed databases are allowing for
immediate update and joining of large
data sets

Couchbase MongoDB HBase



What makes any of these tools work , the people



Where does the leave us
with Big Data?



Where will the impact be?

Virtualization Cloud Computing
Biggest Impact: Enterprise Biggest Impact: Small Business



Big Data

Where to start with Big Data?



 4th largest performance marketplace Recent Awards & Press
 A one-stop-shop for hard-to-reach places on the web
 Similar ROI to search "The Next Google” - CNBC

 Key Facts
 60+ Billion impressions per month
The $100M Revenue Club:
 10,000 advertisers
"Adknowledge Weaves
 Reach over 400 Million people Web of Ads"
 $300MM revenue and highly profitable

 Corporate Locations Top 20 CPA Affiliate Network
 Offices in Kansas City, Los Angeles, San Francisco, Ft. Myers,
New York, Toronto, London, Shanghai
 Sales presence in France, Germany, Brazil, and Australia One of the “Fastest Growing
Companies”
 Experienced Leadership
 International executive team with 150 years of combined
executive experience from top companies, including:
Google, Microsoft, AOL, Fox, Intermix, Travelport, Acxiom,
Coca-Cola

35 Big Data Kansas City: The Future of Insights


Targeting Technology, Unique Data, and Expertise
• Sophisticated, fast algorithms
Utilizing past behavioral data and sophisticated probability models, our algorithms are designed for dynamic analysis and
continuous ad & bid optimization delivering compelling results for future performance – we can predict future responses based on
past clicks

• Massive Historical Database
Anonymous historical data on over
600 Million users allowing us to truly optimize
segmentation, ad targeting, and more

• Large Scale
Enabling better matching of advertiser
offers with publisher inventory

• Highest Response Rates & Better Overall Results
Proprietary technology paired with thousands of ads and landing page optimization provides predictable lead volume and
increased ROI

• We do not sell our consumer data



Extensive Market Segmentation for Tailored Targeting
Target by any combination of: City, State, Market, Category, and more
True targeting that uses advanced analytics – the science of online advertising – and not
assumptions or guess work.

Top Categories : USA
Financial Services
Online Coupons
Telecommunications
Education
Home & Garden
Legal

Top Categories : Dallas, TX
Online Coupons
Apartment Search
Job Search
Career Planning
Education
Medical Assistant



Our Advertisers : Direct Response, Brands, and Games



Dynamic Culture & Workplace
• Fantastic Employee Benefits & Perks
Adknowledge not only provides amazing healthcare, dental, eye and retirement benefits, but also
provides a variety of extras to make our team members lives more enjoyable – both at and away from
the office – including:
• Choice of operating environment (Mac, Linux, or Windows)
• Catered lunches (all locations)
• After hours drinks & happy hours
• Team LAN gaming
• Company outings, parties, and team events
• Company sponsorships & community involvement
• KC Corporate Challenge participation

• Extensive Enrichment Opportunities
We recognize the value and importance of growth and encourage our employees to take advantage
of numerous opportunities in our offices such as: Yoga classes, Exercise classes, Fitness rooms, Team
Fitness

• We’re a Family
Many of the great events and activities are conceived and organized by our own employees. Great
stuff like pool & dart tournaments, KC Corporate Challenge, Operation Breakthrough, Habitat for
Humanity, and more!


Q&A



Adknowledge
4600 Madison Avenue, 10th Floor

Kansas City, MO 64112

techinfo@adknowledge.com
866-730-2109

www.adknowledge.com


Big Data Kansas City: The Future Of Insights - Keynote: "Big Data: What's The Big Deal?"

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Big Data Kansas City: The Future Of Insights - Keynote: "Big Data: What's The Big Deal?"