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The future farm vision of external drivers and information flow


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The future farm vision of external drivers and information flow

  2. 2. External drivers <ul><li>Climate changes </li></ul><ul><li>Demographic (Growing population, Urbanisation and land abandonment) </li></ul><ul><li>Energy cost </li></ul><ul><li>New demands on quality of food (Food quality and safety, Aging population and health problems Ethnical and cultural changes) </li></ul>12.7.2011 EFITA/WCC 2011 Praha
  3. 3. External drivers <ul><li>Innovative drivers (Knowledge based bio economy, Research and development, Information and communication, Education, Investment) </li></ul><ul><li>Policies (Subsidies, Standardisation and regulation, National strategies for rural development) </li></ul><ul><li>Economy (Economical instruments, Partnerships, Cooperation and Integration and voluntary agreements) </li></ul>12.7.2011 EFITA/WCC 2011 Praha
  4. 4. External drivers <ul><li>Sustainability and environmental issue (Valuation of ecological performances, Development of sustainable agriculture) </li></ul><ul><li>Public opinion (Press, International Organisation, Politicians) </li></ul>12.7.2011 EFITA/WCC 2011 Praha
  5. 5. Opposite requirements <ul><li>Food quality and safety versus Food requirements for growing population </li></ul><ul><li>Growing requirements for food versus Renewable energy production technologies </li></ul><ul><li>Renewable production energy demand versus Demand on more environmentally friendly production </li></ul>12.7.2011 EFITA/WCC 2011 Praha
  6. 6. Role of knowledge management systems <ul><li>The objective of knowledge management is to help farmers to be competitive on the market in the sense of </li></ul><ul><ul><ul><li>required products, quality and amount, </li></ul></ul></ul><ul><ul><ul><li>to react on changes on the market </li></ul></ul></ul><ul><ul><ul><li>political changes and changes of related rules, </li></ul></ul></ul><ul><ul><ul><li>to respect requirements about environment protection, </li></ul></ul></ul><ul><ul><ul><li>climatologically changes. </li></ul></ul></ul><ul><li>It is also important to produce with the long term goal of farm sustainability. </li></ul>12.7.2011 EFITA/WCC 2011 Praha
  7. 7. Levels of information <ul><li>Macro level, which includes management of external information, for example about market, subsidies system, weather prediction, global market and traceability systems, etc) </li></ul><ul><li>Farm level, which include for example economical systems, crop rotation, decision supporting system </li></ul><ul><li>Field level including precision farming, collection of information about traceability and in the future also robotics. </li></ul>12.7.2011 EFITA/WCC 2011 Praha
  8. 8. Levels of information s 12.7.2011 EFITA/WCC 2011 Praha
  9. 9. What are current research focus and what are main influence <ul><li>Currently research in developed World is mainly focused on field level, eventually farm level </li></ul><ul><ul><ul><li>In practice, it could influenced farm profit in range of 30 percent </li></ul></ul></ul><ul><li>Possibilities to use macro level or external information could influence farmers profitability in hundreds percent </li></ul><ul><ul><ul><li>For example right selection of crops etc. </li></ul></ul></ul><ul><li>So it is evident, that focus has to be in future on work with external information </li></ul>12.7.2011 EFITA/WCC 2011 Praha
  10. 10. Cologne declaration <ul><li>Defined key objectives for the agri-food and rural Digital Agenda for 2020; </li></ul><ul><li>Support for the development of future internet technologies and the internet of things; </li></ul><ul><li>Support for social networking to reach consensus about future environmental, economical and social priorities of agri-food and rural strategies; </li></ul><ul><li>The initiation of a continuous e-conference of all stakeholders to define a clear future strategy and priorities; </li></ul>12.7.2011 EFITA/WCC 2011 Praha
  11. 11. Thank you for your attention <ul><li>www. </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>12.7.2011 EFITA/WCC 2011 Praha