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Extend Your Digital Outreach


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Hosted by the iSchool at the University of Illnois
Social media used in school libraries has become an essential tool that library practitioners increasingly use. These powerful online publications can help connect students, teachers, parents and the community to events that take place within the library. Social media is not only a promotional tool, but a means of engaging stakeholders and forging new partnerships. Join school librarian K.C. Boyd as she shares ways that librarians can use social media for branding, digital outreach, and instruction.

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Extend Your Digital Outreach

  1. 1. Extend Your Digital Outreach Image: SUMMER GETAWAY 2017 Professional Development for School Librarians The iSchool of Illinois June 14, 2017 Presented by K.C. Boyd, M.A., M.Ed., M.L.I.S This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
  2. 2. About Me...
  3. 3. Wendell Phillips Academy High School Chicago Public Schools *Worked at the elementary, middle, high school and administrative levels within Chicago Public Schools
  4. 4. East St. Louis School District #189 *Worked as a Lead Librarian for eight schools within the district, while running the high school library.
  5. 5. Social Media Revolution
  6. 6. A Quick Review of Social Media Platforms
  7. 7. Born in St. Louis, Missouri, on November 19, 1976, Jack Dorsey became involved in web development as a college student, founding the Twitter social networking site in 2006. Since that time, Dorsey has served as CEO, chairman of the board, and executive chairman of Twitter. He also launched the successful online payment platform Square in 2010. Jack Dorsey - Founder of Twitter Credit -
  8. 8. Twitter - @Sherryngic k
  9. 9. In 2010, Kevin Systrom and Mike Krieger co-founded the photo-sharing and, then later, video-sharing social networking service Instagram in San Francisco, California. The name "Instagram" comes from the words "instant" and "telegram". In April 2012, Instagram was sold to Facebook for $1 billion in cash and stock, along with 13 employees. Kevin Systrom & Mike Krieger - Co-Founders of Instagram Credit - Primack, D. (April, 2012). Breaking: Facebook buying Instagram for $1 billion. Fortune Magazine.
  10. 10. Instagram @alwaysread
  11. 11. Founded in 2010 by Paul Sciarra, Evan Sharp and Ben Silbermann. Pinterest was first introduced to the world as a catalog of ideas that inspires users to ‘go out and do things.’ Pinterest allows users to save images and categorize them on different boards. They can follow other users' boards if they have similar tastes. The evolution of Pinterest is based on the shared interest of its users and relies on its members to produce the content. Paul Sciarra, Evan Sharp and Ben Silbermann Co-Founders of Pinterest Credit - Brandon, G. (March, 2012). Pinterest: Revamped profile pages, iPad app coming soon. CNN.
  12. 12. Pinterest - @auntytech/
  13. 13. Created in 2011 by Evan Spiegel, and Bobby Murphy, former students at Stanford University. Snapchat is an image messaging and multimedia mobile application. Previously called, Picaboo, the principal concept of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. The pair turned down an 3 billion dollar offer from Facebook. Evan Spiegel and Bobby Murphy Co-Founders of Snapchat Credit -
  14. 14. Snapchat Librarian, Nikki Robertson’s School Librarian, Shannon (McClintock) Miller
  15. 15. Why Did I Begin Using Social Media?
  16. 16. Wendell Phillips Academy High School
  17. 17. Wendell Phillips Academy High School
  18. 18. Behind the Paws Student News Program SsLLOiwNg
  19. 19. Marketing and Branding - Development K.C. Style -
  20. 20. 1. Don’t Be Afraid, Extend Yourself!
  21. 21. 2. Define Yourself Before Others Define You!
  22. 22. 3. Position Yourself to Make an Impact 1. Leadership Team 2. Curriculum Development 3. Grant Writing Committee 4. Parent Teacher Association 5. Professional Development Trainer 6. Literacy Committee 7. Social Committee 8. Fundraising
  23. 23. 4. Establish Relationships! Students and teachers are your greatest advocates!
  24. 24. 5. Document Your Work Administrators will forget a conversation. Administrators do not have time to read a long report. Be clever! Add pictures in your monthly report! Use bulleted text. A picture can speak a thousands words!
  25. 25. 6. Promote-Promote-Promote!
  26. 26. 7. Show Your Enthusiasm About the Field of Library Science
  27. 27. 8. Celebrate Your Accomplishments - BRAG!
  28. 28. 9. We Must Have Our Hashtags! #library #libraries #book #books #read #reading #SaveIMLS #SchoolLibraryWeek #ALAAC17 #alaleftbehind #aasl17 #iste17 #iste2017 #tlchat #futurereadylibs #librarylife #schoollibrarian #schoollibraries General School Librarian Events/Conferences Personal #estl_lmc
  29. 29. 10. Gain New Ideas Through A PLN (Personal Learning Network)
  30. 30. Social Media For YOUR Library
  31. 31. K.C.’s Top Five Reasons Why School Librarians Should Have A Social Media Page 1. Lead by positive example for students and teachers. 2. Great announcement/public relations tool for your program. 3. Great curation and reporting tool! 4. Supports the school curriculum. 5. Used by the administration when entertaining guests in the building.
  32. 32. Things To Remember... - Traditional ethics rules still apply online. - Show off your students and yourself in a positive manner. - Share good news/student achievement. - Think before you post, your words will be public. - Correct errors quickly. - Be mindful of perceptions. - Separate personal and professional social media pages.
  33. 33. Create Your Own Social Media Page
  34. 34. Popular Librarians/Libraries Online Snap Chat - Hershey Middle School Library: hersheymslib - Leon Springs Elementary School: lselibrary - Reedy High School Library: ReedyLibrary Instagram The_fratelli_mom Alwaysread Thedaringlibrarian Becalzada Campbelltowncitylibrary (Australians!)
  35. 35. Creative Ways of Using Instagram or Snapchat In The School Library 1. Promote new books 2. Promote library programming 3. Share student work 4. Have fun with SnapChat filters! (Snap Chat) 5. Broadcast LIVE events (Instagram)
  36. 36. Creative Ways of Using Instagram or Snapchat In The School Library Blog Posts Nikki Robertson - love-story.html Shannon (McClintock) Miller
  37. 37. K.C. Boyd, M.A., M.Ed., M.L.I.S Twitter and Instagram: Boss_Librarian Pinterest: SnapChat: K.C. Boyd Blogs: