Newspaper Deck Social Media

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Newspapers monetize social media

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Newspaper Deck Social Media

  1. 1. Mobile Content Discovery for Weeklies<br />
  2. 2. When your customers are on the move, I am the fastest way to discover what to do next…<br />You can think of me as the real time version of the paper and the website, answering questions 24x7.<br />
  3. 3. I am going to hop through the presentation and illustrate key touch points, like the one below that says “Tweet “Now” to” @Westword<br />Tweet “Now” to @Westwordfor things to do now<br />
  4. 4. User Interaction<br />Local Bunny automatically respond on your behalf<br />Users can ask questions 24 x7<br />Kelly Tweets <br />@Westword Now<br />Westword<br />Westword<br />Westword<br />Westword Responds: <br /><ul><li>Nuggets vs. Lakers, Pepsi Center 8:00pm seats available and starting at $25.50 - click to get tickets http://bit.ly/23edr5
  5. 5. Fillmore Modest Mouse with swayback 8:00pm (16+) tickets $27.50 click to get tickets http://bit.ly/23ed4e
  6. 6. Meadowlark Snake Rattle Rattle Snake august 7, 8:00pm. Price $5 at the door
  7. 7. Cirque Du Soleil Presents Kooza opens August 20. get your tickets here http://bit.ly/234e5t
  8. 8. ALSO TRY tweeting Cafe, Events, Sports or Deals to @Westword</li></ul>Westword<br />Westword<br />ads<br />
  9. 9. 3 New Revenue Streams <br />Paid Placement<br />Clients purchase premium placement <br />Ads<br />Clients purchase keywords<br />Direct<br />Clients pay to be queriable directly <br />
  10. 10. Additional Examples<br />Find the Bunny, to see the additional ways <br />Local Bunny can help Westword monetize it’s content <br />and engage it’s readers.<br />
  11. 11. Tweet “restaurants” to @Westwordfor where to eat now<br />
  12. 12. Tweet “events” to @Westwordfor what to do now<br />Tweet “events” to @westwordfor show times on demand<br />Tweet <br />“schedule”to @folksfestivalfor the lineups<br />Tweet “win tickets” to @westwordto win tickets<br />
  13. 13. Tweet “Diana Krall” to @Westwordfor details and places to go after the show<br />Tweet win to @westword to win tickets<br />Tweet <br />“yogamusic”to @westword<br />for the activities<br />

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