7 Awesome Examples of Writing about Data that Drives Traffic to Your Site

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If you're interested in ideas for increasing the number of visitors to your website by writing about data, check out this presentation that I gave to Austin's Hacks and Hackers--a group that connects developers and journalists.

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  • 7 Awesome Examples of Writing about Data that Drives Traffic to Your Site

    1. 1. 7 Awesome Examples of Writing about Data That Will Drive Eyeballs to Your SiteCUBIT Image: http://www.funnythreat.com/photo/eyeball-popper.htm
    2. 2. Image: http://www.tonypapard.info/?p=292CUBIT Image: http://mashable.com/2011/06/28/data-infographic/
    3. 3. Image: http://www.tonypapard.info/?p=292CUBIT Image: http://mashable.com/2011/06/28/data-infographic/
    4. 4. People Love Data...CUBIT
    5. 5. People Love Data... when the data is about themselves.CUBIT
    6. 6. CUBIT Image: http://www.funnythreat.com/photo/eyeball-popper.htm
    7. 7. Context 7 Examples Results What to Copy GoalCUBIT
    8. 8. CUBIT
    9. 9. CUBIT
    10. 10. CUBIT
    11. 11. Context 2 2 $15,000CUBIT
    12. 12. Context 2 2 $15,000 900 $20 / $60CUBIT
    13. 13. Context 2 2 $15,000 900 $20 / $60 60 41.7 2.12CUBIT
    14. 14. #1 way Cubit gets new users? cold calls direct marketing email marketing ppc seo contentCUBIT
    15. 15. #1 way Cubit gets new users? cold calls direct marketing email marketing ppc seo contentCUBIT
    16. 16. Define AwesomeCUBIT
    17. 17. Define Awesome• Drive traffic that convertsCUBIT
    18. 18. Define Awesome• Drive traffic that converts• Low timeCUBIT
    19. 19. Define Awesome• Drive traffic that converts• Low time• Low moneyCUBIT
    20. 20. Define Awesome• Drive traffic that converts• Low time• Low money• IntangiblesCUBIT
    21. 21. IntangibleCUBIT
    22. 22. Types of ContentCUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10; http://blog.ning.com/2007/11/wordpress_integration.html; http://www.editorsweblog.org/multimedia/2011/06/tfn_twitter_for_newsrooms.php
    23. 23. Types of ContentCUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10; http://blog.ning.com/2007/11/wordpress_integration.html; http://www.editorsweblog.org/multimedia/2011/06/tfn_twitter_for_newsrooms.php
    24. 24. Types of ContentCUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10; http://blog.ning.com/2007/11/wordpress_integration.html; http://www.editorsweblog.org/multimedia/2011/06/tfn_twitter_for_newsrooms.php
    25. 25. 1. Landing PagesCUBIT
    26. 26. CUBIT
    27. 27. ResultsCUBIT
    28. 28. What to Copy • Hacking Content Creation Video • SEO Moz Free Beginner’s Guide to SEO • Google Adwords Account • Google Charts API • Bonus points: RoRCUBIT
    29. 29. CUBIT
    30. 30. CUBIT
    31. 31. CUBIT
    32. 32. CUBIT
    33. 33. CUBIT
    34. 34. Pro: Bingo Card CreatorCUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10
    35. 35. 2. Data Disproving an Accepted TruthCUBIT
    36. 36. 2. Data Disproving an Accepted TruthCUBIT
    37. 37. ResultsCUBIT
    38. 38. Results 41 commentsCUBIT
    39. 39. • Twitter What to Copy • Demo Cubit • Hot Topic • Pissed People Off • Google AnalyticsCUBIT
    40. 40. Pro: A Smart BearCUBIT Image: http://www.blog.asmartbear.com
    41. 41. Pro: A Smart BearCUBIT Image: http://www.blog.asmartbear.com
    42. 42. 3. Analysis of Social MediaCUBIT
    43. 43. 3. Analysis of Social MediaCUBIT
    44. 44. 3. Analysis of Social MediaCUBIT
    45. 45. 3. Analysis of Social MediaCUBIT
    46. 46. ResultsCUBIT
    47. 47. Results• 800+ uniques• 10 comments• Inspired 3 posts• Attention of APA presidentCUBIT
    48. 48. What to Copy • Archivist • Wordle • SlideShareCUBIT
    49. 49. 4. Tweets about DataCUBIT
    50. 50. CUBIT
    51. 51. What to Copy • Crowdbooster • HootsuiteCUBIT
    52. 52. 5. Crappy InfographicsCUBIT
    53. 53. ResultsCUBIT
    54. 54. What to Copy • Keynote • Tableau • Google AdwordsCUBIT
    55. 55. Pro: SlashFilm & Coding HorrorCUBIT Image: http://www.slashfilm.com/infographic-famous-movie-quotes & http://www.codinghorror.com/blog/
    56. 56. Pro: SlashFilm & Coding HorrorCUBIT Image: http://www.slashfilm.com/infographic-famous-movie-quotes & http://www.codinghorror.com/blog/
    57. 57. Pro: NYTCUBIT Image: http://www.nytimes.com/interactive/2011/06/19/nyregion/how-many-households-are-like-yours.html
    58. 58. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
    59. 59. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
    60. 60. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
    61. 61. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
    62. 62. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
    63. 63. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
    64. 64. Pro: 37 signalsCUBIT Image: http://www.nytimes.com/interactive/2011/06/19/nyregion/how-many-households-are-like-yours.html
    65. 65. What to Copy • Normal Stuff • Smart PhonesCUBIT
    66. 66. What to Copy • Normal Stuff • Smart PhonesCUBIT
    67. 67. 7. Data about how I can make $CUBIT Images: http://www.kalzumeus.com/blog
    68. 68. 7. Data about how I can make $CUBIT Images: http://www.kalzumeus.com/blog
    69. 69. Quantifying the Value of a College Degree (by Major)CUBIT Images: http://www.onlinedegrees.org/calculator/salary/engineering-degrees-pay-best
    70. 70. Quantifying the Value of a College Degree (by Major)CUBIT Images: http://www.onlinedegrees.org/calculator/salary/engineering-degrees-pay-best
    71. 71. What to Copy• $ Made fromSide Projects• GovernmentDataCUBIT Images: http://www.onlinedegrees.org/calculator/salary/engineering-degrees-pay-best
    72. 72. Recap 1. Landing Pages 2. Data Disproving an Accepted Truth 3. Analysis of Social Media 4. Tweets about Data 5. Crappy Infographics 6. Data about Everyday Stuff 7. Data about how I can make $CUBIT
    73. 73. Recap • Hacking Content Creation Video • SEOMoz Free Beginner’s Guide • Google Adwords, Analytics, Charts API • Twitter = Topic Ideas • Archivist • Wordle, Keynote, Tableau • SlideShare • Crowdbooster, Hootsuite • Smart PhonesCUBIT
    74. 74. Goal?CUBIT
    75. 75. Goal? • @cubitplanning • Blog: Plannovation http://www.cubitplanning.com/blog • Cubit http://www.cubitplanning.com/CUBIT

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