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7 Awesome Examples of Writing about Data that Drives Traffic to Your Site

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If you're interested in ideas for increasing the number of visitors to your website by writing about data, check out this presentation that I gave to Austin's Hacks and Hackers--a group that connects developers and journalists.

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7 Awesome Examples of Writing about Data that Drives Traffic to Your Site

  1. 1. 7 Awesome Examples of Writing about Data That Will Drive Eyeballs to Your SiteCUBIT Image: http://www.funnythreat.com/photo/eyeball-popper.htm
  2. 2. Image: http://www.tonypapard.info/?p=292CUBIT Image: http://mashable.com/2011/06/28/data-infographic/
  3. 3. Image: http://www.tonypapard.info/?p=292CUBIT Image: http://mashable.com/2011/06/28/data-infographic/
  4. 4. People Love Data...CUBIT
  5. 5. People Love Data... when the data is about themselves.CUBIT
  6. 6. CUBIT Image: http://www.funnythreat.com/photo/eyeball-popper.htm
  7. 7. Context 7 Examples Results What to Copy GoalCUBIT
  8. 8. CUBIT
  9. 9. CUBIT
  10. 10. CUBIT
  11. 11. Context 2 2 $15,000CUBIT
  12. 12. Context 2 2 $15,000 900 $20 / $60CUBIT
  13. 13. Context 2 2 $15,000 900 $20 / $60 60 41.7 2.12CUBIT
  14. 14. #1 way Cubit gets new users? cold calls direct marketing email marketing ppc seo contentCUBIT
  15. 15. #1 way Cubit gets new users? cold calls direct marketing email marketing ppc seo contentCUBIT
  16. 16. Define AwesomeCUBIT
  17. 17. Define Awesome• Drive traffic that convertsCUBIT
  18. 18. Define Awesome• Drive traffic that converts• Low timeCUBIT
  19. 19. Define Awesome• Drive traffic that converts• Low time• Low moneyCUBIT
  20. 20. Define Awesome• Drive traffic that converts• Low time• Low money• IntangiblesCUBIT
  21. 21. IntangibleCUBIT
  22. 22. Types of ContentCUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10; http://blog.ning.com/2007/11/wordpress_integration.html; http://www.editorsweblog.org/multimedia/2011/06/tfn_twitter_for_newsrooms.php
  23. 23. Types of ContentCUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10; http://blog.ning.com/2007/11/wordpress_integration.html; http://www.editorsweblog.org/multimedia/2011/06/tfn_twitter_for_newsrooms.php
  24. 24. Types of ContentCUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10; http://blog.ning.com/2007/11/wordpress_integration.html; http://www.editorsweblog.org/multimedia/2011/06/tfn_twitter_for_newsrooms.php
  25. 25. 1. Landing PagesCUBIT
  26. 26. CUBIT
  27. 27. ResultsCUBIT
  28. 28. What to Copy • Hacking Content Creation Video • SEO Moz Free Beginner’s Guide to SEO • Google Adwords Account • Google Charts API • Bonus points: RoRCUBIT
  29. 29. CUBIT
  30. 30. CUBIT
  31. 31. CUBIT
  32. 32. CUBIT
  33. 33. CUBIT
  34. 34. Pro: Bingo Card CreatorCUBIT Image: http://www.bingocardcreator.com/bingo-cards/math/addition-1-to-10
  35. 35. 2. Data Disproving an Accepted TruthCUBIT
  36. 36. 2. Data Disproving an Accepted TruthCUBIT
  37. 37. ResultsCUBIT
  38. 38. Results 41 commentsCUBIT
  39. 39. • Twitter What to Copy • Demo Cubit • Hot Topic • Pissed People Off • Google AnalyticsCUBIT
  40. 40. Pro: A Smart BearCUBIT Image: http://www.blog.asmartbear.com
  41. 41. Pro: A Smart BearCUBIT Image: http://www.blog.asmartbear.com
  42. 42. 3. Analysis of Social MediaCUBIT
  43. 43. 3. Analysis of Social MediaCUBIT
  44. 44. 3. Analysis of Social MediaCUBIT
  45. 45. 3. Analysis of Social MediaCUBIT
  46. 46. ResultsCUBIT
  47. 47. Results• 800+ uniques• 10 comments• Inspired 3 posts• Attention of APA presidentCUBIT
  48. 48. What to Copy • Archivist • Wordle • SlideShareCUBIT
  49. 49. 4. Tweets about DataCUBIT
  50. 50. CUBIT
  51. 51. What to Copy • Crowdbooster • HootsuiteCUBIT
  52. 52. 5. Crappy InfographicsCUBIT
  53. 53. ResultsCUBIT
  54. 54. What to Copy • Keynote • Tableau • Google AdwordsCUBIT
  55. 55. Pro: SlashFilm & Coding HorrorCUBIT Image: http://www.slashfilm.com/infographic-famous-movie-quotes & http://www.codinghorror.com/blog/
  56. 56. Pro: SlashFilm & Coding HorrorCUBIT Image: http://www.slashfilm.com/infographic-famous-movie-quotes & http://www.codinghorror.com/blog/
  57. 57. Pro: NYTCUBIT Image: http://www.nytimes.com/interactive/2011/06/19/nyregion/how-many-households-are-like-yours.html
  58. 58. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
  59. 59. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
  60. 60. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
  61. 61. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
  62. 62. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
  63. 63. 6. Data about Everyday StuffCUBIT Images: http://themetricsystem.rjmetrics.com/57966449
  64. 64. Pro: 37 signalsCUBIT Image: http://www.nytimes.com/interactive/2011/06/19/nyregion/how-many-households-are-like-yours.html
  65. 65. What to Copy • Normal Stuff • Smart PhonesCUBIT
  66. 66. What to Copy • Normal Stuff • Smart PhonesCUBIT
  67. 67. 7. Data about how I can make $CUBIT Images: http://www.kalzumeus.com/blog
  68. 68. 7. Data about how I can make $CUBIT Images: http://www.kalzumeus.com/blog
  69. 69. Quantifying the Value of a College Degree (by Major)CUBIT Images: http://www.onlinedegrees.org/calculator/salary/engineering-degrees-pay-best
  70. 70. Quantifying the Value of a College Degree (by Major)CUBIT Images: http://www.onlinedegrees.org/calculator/salary/engineering-degrees-pay-best
  71. 71. What to Copy• $ Made fromSide Projects• GovernmentDataCUBIT Images: http://www.onlinedegrees.org/calculator/salary/engineering-degrees-pay-best
  72. 72. Recap 1. Landing Pages 2. Data Disproving an Accepted Truth 3. Analysis of Social Media 4. Tweets about Data 5. Crappy Infographics 6. Data about Everyday Stuff 7. Data about how I can make $CUBIT
  73. 73. Recap • Hacking Content Creation Video • SEOMoz Free Beginner’s Guide • Google Adwords, Analytics, Charts API • Twitter = Topic Ideas • Archivist • Wordle, Keynote, Tableau • SlideShare • Crowdbooster, Hootsuite • Smart PhonesCUBIT
  74. 74. Goal?CUBIT
  75. 75. Goal? • @cubitplanning • Blog: Plannovation http://www.cubitplanning.com/blog • Cubit http://www.cubitplanning.com/CUBIT

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