From Small to Big - how we doubled our events business at Armidale City Bowling Club

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Presented at Clubs+ Weddings & Events Management Summit 2012

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From Small to Big - how we doubled our events business at Armidale City Bowling Club

  1. 1. FROM SMALL TO BIGHOW WE DOUBLED OUR EVENTS BUSINESS AT ARMIDALE Samantha Brady Armidale City Bowling Club
  2. 2. THE OLD – THE AUDITORIUM, TOPS FUNCTION ROOM, COFFEE SHOP
  3. 3. TODAY – THE AUDITORIUM, TOPSFUNCTION ROOM, DANGARSLEIGH AND THE BBQ AREA
  4. 4. ARMIDALE CITY BOWLING CLUB
  5. 5. SAUMAREZ HOMESTEAD
  6. 6. ORGANISATION
  7. 7. SAUMAREZ HOMESTEAD
  8. 8. SAUMAREZ HOMESTEAD - MARQUEE
  9. 9. SAUMAREZ HOMESTEAD – VISITOR CENTRE
  10. 10. BOOKING SHEETS
  11. 11. FOOD AND BEVERAGE – THE OLD
  12. 12. FOOD AND BEVERAGE – TODAY
  13. 13. FOOD AND BEVERAGE – TODAY
  14. 14. FOOD AND BEVERAGE – TODAY
  15. 15. $70,000.00 Banquet Sales Total Banquet$60,000.00 Sales 09/10$50,000.00 Total Banquet Sales 10/11$40,000.00 Total Banquet Sales 11/12$30,000.00 COMPARATIVE FIGURES$20,000.00$10,000.00 $0.00 Banquet Sales Comparisons Room Hire Comparisons $450,000.00 $394,480.9525000 $400,000.00 $346,884.35 $350,000.0020000 $300,000.00 $271,922.8315000 $250,000.00 $200,000.0010000 $122,558.12 $150,000.00 Banquet Sales $ 5000 $100,000.00 $47,596.60 $50,000.00 0 $0.00 09/10 Diff 09/10 10/11 Diff 10/11 11/12 Total to Present Total to Present Total Banquet Banquet Banquet Sales Sales Sales
  16. 16. Departments 10/113,000,000.00 $160,000.00 $140,000.002,500,000.00 $120,000.002,000,000.00 $100,000.001,500,000.00 $80,000.00 Pokie T/O 10/11 $60,000.001,000,000.00 Catering Sales 10/11 $40,000.00 500,000.00 Bar Sales 10/11 $20,000.00 0.00 $0.00 COMPARATIVE FIGURES Per Head Spend - Internal $45.00 $40.00 $35.00 $30.00 $25.00 $20.00 Per Head Spend $15.00 $10.00 $5.00 $0.00 FY 09/10 FY 10/11 FY11/12
  17. 17. TODAYARMIDALE CITY BOWLING CLUB

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